Your real estate online presence is everything for Realtors and teams. Today’s buyers and sellers are doing most of their research online, and your digital presence on websites and social media can either build trust or turn them away.
From outdated bios to poor reviews to inconsistent branding, your online reputation is shaped long before a prospect picks up the phone. The good news? You can take control. Here's how to assess whether your online presence is working for you—and what to fix fast if it’s not.
If your social media profiles, website, and email signature all look different, you’re sending mixed messages. Branding consistency is essential for building trust with your real estate online presence. Ask yourself: Are you using the same headshot, colors, tone of voice, and tagline across all platforms? If not, clients may question your professionalism or think you're less active than you are.
The fix: Audit your digital touchpoints and create a simple brand guide to unify your look and feel.
When a potential client finds a Facebook page or Zillow profile that hasn’t been updated in months, it doesn’t instill confidence in them. Even worse is a real estate online presence with no reviews, old listings, or outdated contact info. These red flags can cause buyers and sellers to move on to the next agent who looks more active and engaged.
The fix: Set a reminder to update your profiles monthly with fresh content, client testimonials, and recent listings.
Your real estate online presence is not just what you publish online. Client reviews, success stories, and community involvement show that you're not just a salesperson but a trusted local expert. Without this kind of social proof, potential clients have no reason to choose you over your competitors. It’s not bragging; it’s proof of performance.
The fix: Ask happy clients for Google reviews, share testimonials in your content, and highlight local events or causes you support.
Having trouble with engagement from past clients? Start here: The One Email Realtors Should Send After Every Closing
Your real estate online presence is your first impression to potential clients. In 2025, successful realtors are the ones who actively manage how they appear online. Keep your branding consistent, update your profiles regularly, and amplify social proof. These simple steps can elevate your reputation and help you win more listings.
Need help polishing your online presence? Ollin One can refresh your brand, clean up your platforms, and ensure your digital reputation is working for—not against—you.
If you’re wondering whether Google Ads for Realtors are still worth it this summer, you’re not alone. Many real estate agents and teams are re-evaluating where to spend their ad dollars, as the market transitions to a slower season and digital marketing continues to shift toward social media.
The short answer? Yes, but only if you’re optimizing based on what the latest data tells us. Let’s break down what’s working right now and how to fine-tune your ad strategy for better ROI.
While not as busy as spring, the summer brings a good amount of home search activity, especially in coastal and vacation-friendly markets. But higher search volume also means more competition. To stand out, your Google Ads for Realtor services need to be laser-focused with keywords that match local buyer and seller intent.
Refining your targeting to include specific neighborhoods, zip codes, and intent-based phrases like “buy a home in [city] this summer” can dramatically increase relevance—and lower your cost per lead.
Is your website not capturing new leads? Read this. Real Estate Website Tips: 4 Quick Fixes for Realtors
Nearly 70% of real estate searches now happen on mobile devices. If your Google Ads for Realtors are directing traffic to slow-loading or clunky pages, you’re losing leads. A well-optimized landing page should load quickly, clearly showcase the property or value proposition, and include a strong call to action.
Hot tip: Include summer-friendly CTAs like “Schedule a Showing This Weekend” or “See New Listings in [Neighborhood]” to match seasonal urgency.
Want some quick, easy summer social post ideas? This one’s on us: Summer Real Estate Content Ideas for Social Media Posts
Running Google Ads without tracking conversions is like marketing in the dark. Use tools like Google Tag Manager and conversion tracking within your CRM to measure what’s actually working—calls, form fills, appointment requests.
This data lets you refine your strategy weekly, ensuring you don’t waste spend on underperforming ads and double down on the ones bringing in results.
Google Ads remain one of the most powerful tools for a Realtor’s summer marketing toolkit, but only if you’re optimizing for mobile, targeting strategically, and tracking conversions. By making data-driven tweaks, you can turn clicks into closings and maximize your visibility in a competitive season.
Need help optimizing your Google Ads for real estate? Ollin One offers setup, management, and analytics support tailored to agents—so you get better results with less stress.
If you’re an agent juggling clients, admin, and marketing tasks, you need real estate automations fast. We get it: Between showings, emails, follow-ups, and marketing, there’s barely enough time in the day. If you're feeling stretched thin, it’s time to let automation do the heavy lifting. These three simple real estate automations can easily save you 10+ hours a week, giving you back the time (and energy) you need to grow your business.
Here’s an easy win with real estate automations: Stop manually checking in with every new lead! Instead, set up an auto-response for new leads, followed by automated drip email campaigns that keep you top-of-mind with buyers, sellers, and even your sphere. Use your CRM to segment audiences and deliver relevant content based on where someone is in their journey.
💡 Tip: Include local market updates, testimonials, and helpful resources that position you as the expert.
Need more help with your marketing plan? Explore our Marketing Plans for Real Estate Agents.
Most agents nowadays know that social media marketing is essential. But posting every day, or multiple times a day, in real-time? That’s exhausting.
Instead of slaving away daily on real estate social media ideas and posting content, use tools like Later, Buffer, or Hootsuite to batch your content for the week (or month) and schedule it to go live automatically. That means consistent branding and engagement without daily time drains.
💡 Pro tip: Reuse content across platforms and schedule seasonal content in advance.
The second a lead comes in, your system should know exactly what to do. With smart automations, you can instantly assign leads, send a welcome email, and even notify your team. No more missed opportunities or slow response times.
💡 Bonus: Use auto-responses with links to your calendar or buyer/seller guides to keep the momentum going.
Want to learn how the pros do automated lead follow-up? Read this: How to Build a Lead Funnel for Real Estate That Runs Itself
Burnout isn't just about working too much. It's about working inefficiently. With a few simple real estate automations, you can reclaim hours every week, improve client communication, and create space to focus on what matters most: closing deals and enjoying your business.
Need help setting up these systems? Ollin One helps agents implement smart marketing automations that save time and grow your pipeline.
Curious about geo-farming for real estate, or maybe your current marketing is not working? If you're still casting a wide net and hoping for leads to land, it's time to rethink your strategy. The best agents know that dominating a hyperlocal area—aka geo-farming—can be one of the most powerful ways to build long-term business. The secret? A consistent formula that builds visibility and trust over time. Here's how to do it right in 2025.
The first step in successful geo-farming for real estate agents is picking your farm. Sounds easy, right? Well, it’s not always so obvious as picking your own backyard.
For the best chance of success, you want to geo-farm a local real estate market with the right balance of high homeowner turnover, low competition from other agents, and your own personal knowledge and connections in the area.
Again: Don’t just choose your own neighborhood. (It could be right choice, or it could not.) Do a little homework first.
💡 Look for:
Once you choose your geo-farm area, stick with it long enough to see results. It’s a long game of investing time, energy, and marketing budget, not just an overnight payday.
Geo-farming for real estate agents isn’t about one flashy postcard. It’s about consistent, value-driven contact over time that builds trust and brand recognition in your target area. That means blending direct mail with digital, and always offering content that answers local questions or concerns.
💡 Your monthly marketing mix could include:
When it comes to geo-farming for real estate, frequency + relevance = trust.
If you’re struggling to juggle clients and marketing, why not automate it? Start here: 3 Easy Ways to Automate Your Real Estate Marketing
Geo-farm marketing only works if you’re present as a community member. Not just online as a local real estate agent on Zillow or your company page, but in real life. So, get out there and meet people! Join local events, support small businesses, and be visible in your farm area.
💡 Easy ways to get involved:
When people start to associate your name with the community, they’ll start think of you when it’s time to buy or sell.
Geo-farming for real estate agents and teams is one of the most sustainable and scalable strategies. The trick is to start with a strategically selected neighborhood, stay consistent with high-value content, and then keep showing up where your clients live.
Need help mapping your territory or creating content that gets noticed? Ollin One helps realtors build and manage powerful geo-farming campaigns that actually convert.
Ever wonder what top realtor marketing strategies are doing differently than you? The truth is that the top 1% of real estate agents aren’t just lucky. They’re strategic. Their marketing is polished, consistent, and intentional. If you’re wondering why your results don’t match theirs, it may come down to what you’re not doing.
In this blog, we’ll break down what the best in the business do differently—and how you can implement their strategies starting today.
Top producers in real estate don’t just have logos, they have brands. Their visual identity, voice, messaging, and overall aesthetic are consistent across all touchpoints, from postcards to Instagram.
💡How to Apply It:
That’s why our first top realtor marketing strategy is about your brand. A strong, cohesive brand builds trust before a client even picks up the phone.
The most successful listing agents never “wing it” with listings. They pre-market every property with teasers, social posts, email campaigns, and sometimes paid ads—before it hits the MLS. Most importantly, they network with other top agents in their market. The result? More buzz and faster showings.
💡How to Apply It:
Using top realtor marketing strategies BEFORE you go live means more momentum, fewer days on market, and ultimately better outcomes for your clients.
Real estate agents who are successful over the long-term know what works because they track what works. They review analytics from their website, emails, social media, and ads to make smarter marketing decisions.
💡How to Apply It:
Top realtors don’t market themselves or their listings with eyes closed. Data doesn’t lie. The best agents let it guide their growth.
Ready to level up your lead generation? These 3 Real Estate Lead Generation Mistakes Are Costing You Listings
You don’t need a massive budget to start implementing top-producer strategies in your real estate marketing. Focus on building a consistent brand, creating pre-listing buzz, and tracking your results. When you treat your marketing like a business, your results will follow.
Want expert help putting these systems in place? At Ollin One, we help agents elevate their branding and marketing without burning out.
Real estate lead generation is one of an agent’s top priorities. Generating real estate leads can feel like a full-time job, and still some realtors struggle to fill their pipeline. If your inbox is quiet and your listing appointments are slowing down, you might be making one of these common real estate lead generation mistakes. Let’s break them down and show you how to fix them fast—before you miss out on another opportunity.
Casting a wide net might seem smart, but if your real estate lead generation isn’t tailored to a specific audience, it likely won’t convert. Today’s buyers and sellers are looking for experts who understand their unique needs—first-time buyers, downsizers, luxury clients, and so on.
🎯 Fix it:
The more specific your messaging, the more magnetic your lead generation becomes.
Another way to turn off potential clients? Using AI the wrong way. Learn more here: Should You Use AI for Real Estate Marketing? Pros and Cons
Experienced agents know that real estate lead generation doesn’t stop when someone fills out a form—it starts there. The biggest mistake agents make is no real follow-up strategy. Most leads need 5+ touches before they’re ready to engage. If you’re sending one generic email and moving on, you’re leaving business on the table.
⚡ Fix it:
Fortune favors the follow-up.
Ready to upgrade your outreach? Read this: 3 Lead Follow-Up Mistakes Realtors Make (And How to Fix Them Fast)
If all your eggs are in one lead gen basket—whether it’s social media, open houses, or referrals—you’re vulnerable to market shifts. Strong businesses diversify. That means balancing long-term brand-building with short-term tactics.
📈 Fix it:
Multiple sources = more stability and more listings.
If your marketing strategy still isn’t working, read this: Losing Real Estate Leads? 3 Signs It’s Time to Rethink Your Marketing
Lead generation doesn’t have to be a mystery—but it does require strategy. By tightening your audience targeting, improving your follow-up, and diversifying your sources, you’ll fill your pipeline and book more listing appointments.
Not sure where to start? With Ollin One, we help realtors build consistent, high-converting lead gen systems—without burning out.
If your real estate branding says luxury on Instagram, but your agent website feels DIY… something’s off. Inconsistent branding doesn’t just look sloppy—it costs you leads. In today’s crowded market, a clean, cohesive brand builds trust fast. So how do you know if your real estate brand is sending mixed signals? Let’s walk through the warning signs—and the quick fixes.
Take a look at your real estate brand across the web. Do your logo, colors, tone, and photos match across Instagram, your website, email templates, and printed materials? If not, your brand is fragmented—and clients notice.
✅ Fix this fast by creating a brand guide:
Your brand should feel like a handshake, not a guessing game.
Want the latest trends for brands? Read this: Real Estate Branding is Changing—Here’s What Realtors Need to Know in 2025
If the message around your real estate branding tries to say everything to everyone, you’re really saying nothing to anyone. Mixed messaging shows up in vague taglines, generic CTAs, and bios that don’t speak to your target client.
🎯 Start with your niche: Who do you serve best?
🗣 Align messaging to your audience’s goals and pain points
📢 Make sure every message—online or off—answers the question: “Why you?”
Clarity is what separates memorable brands from forgettable ones.
Still using that real estate branding template from 2019? If your look or tone hasn’t kept up with how you do business today, it’s time for a refresh.
🆕 Update outdated visuals and language
🏡 Align your brand with your current price points, neighborhoods, and ideal clients
🚀 Use fresh, on-brand photos—especially lifestyle or community images
Branding is a living thing. Let it grow with your business.
Real estate is personal—and clients want to work with someone who feels professional, polished, and aligned with their needs. That’s why real estate branding that sends clear, consistent signals builds trust, attracts the right leads, and supports your long-term goals.
Need help getting your brand aligned across platforms? With Ollin One, we help realtors build brands that feel authentic, cohesive, and unforgettable—with the systems to back them up.
Summer is a peak season for real estate marketing campaigns—and the perfect time to get creative! If you're ready to boost listing visibility, generate more leads, and elevate your brand, you need fresh campaign ideas tailored for the season. Here are the top summer real estate marketing campaigns that agents are using right now to stand out and win more business.
Want to upgrade your summer real estate marketing? Ditch the standard open house. Host a summer-themed “Sunset Open House” with refreshments, music, and twilight views that showcase the home in its best light.
🌅 Time it around golden hour for stunning lighting
🍷 Serve light bites and drinks (bonus if you partner with a local biz)
📸 Promote the event with social posts, email, and geo-targeted ads
This campaign isn't just about the listing—it’s an experience buyers will remember.
Want more leads from your next open house? Read this: Get More Buyer Leads With This Open House Checklist for 2025
Want to boost your social media reach and stay top of mind in your community? Run a giveaway campaign featuring a local summer-themed prize.
🎁 Partner with a local restaurant, coffee shop, or boutique
📲 Require participants to follow, like, and tag friends
📌 Tie the campaign to a listing or brand awareness push
It’s a win-win: local engagement and brand exposure with minimal spend.
Tap into urgency with a clear, seasonal message: list now to sell before fall. This campaign works across email, social, and paid ads.
📩 Send email blasts to past clients and warm leads
📣 Use Facebook/Instagram ads with a strong CTA
💡 Include stats on summer inventory or buyer activity
When everyone else is on vacation, you’re helping sellers act strategically.
Still not sure what to post about? Try these: Summer Real Estate Content Ideas for Social Media Posts
You don’t need a massive budget to run a high-impact summer real estate marketing campaign. With a little creativity and the right tools, you can engage your audience, promote your listings, and generate new leads while the market is hot.
Want help executing seasonal campaigns that convert? Ollin One gives you the strategy, content, and automation tools to stay ahead—all in one place.
Looking to maximize your real estate PPC budget? If your PPC ads are running but not converting, your marketing spend may be going up in smoke. With the summer market heating up, competition (and cost-per-click) is on the rise. But with a few smart tweaks, you can stretch your ad dollars and turn clicks into clients. Here are three ways to optimize your PPC strategy now—before peak season passes you by.
The biggest real estate PPC mistake that realtors make is casting too wide a net. If your ads aren’t hyper-targeted to your local area, you’re paying for unqualified traffic.
🎯 Use ZIP-code and radius targeting to reach buyers and sellers in your farm area
📱 Layer in demographics like income level and homeownership status
📍 Create custom audiences based on past website visitors or email lists
You want leads—not just clicks. Geo-targeting makes sure you’re spending smarter.
PPC ads still not working? Read this:
Why Most Real Estate PPC Ads Fail (And How Realtors Can Fix Them)
Is your real estate PPC ad copy still talking about spring? That’s a fast track to low engagement. Summer buyers are in a different mindset—your visuals and copy should reflect that.
☀️ Use summer imagery: sunny curb appeal, families moving, coastal scenes
📣 Update CTAs: Try “Move in before school starts” or “List while inventory is low”
🎥 Test video ads: Short video tours outperform static ads this time of year
Timely content grabs attention and encourages action.
Real estate PPC isn’t a crockpot—you can’t just “set it and forget it.” To maximize your ROI, you need to monitor and tweak your campaigns weekly (or even daily).
📊 A/B test different headlines and images
💸 Reallocate budget to the best-performing ads
⏰ Adjust ad schedules to match when your audience is most active
Even small tweaks can save hundreds—and land you more qualified leads.
Every click matters when competition is fierce. By fine-tuning your targeting, updating your creative, and actively managing your campaigns, you can get more leads without blowing your budget.
Need help running smarter ads? Ollin One gives you the tools to track, optimize, and improve your real estate marketing—so your PPC campaigns actually convert.
Summer is peak season for real estate, but is your geo-farming strategy keeping up? What worked in spring may not hit the mark in June, July, and August. Buyer behavior shifts. Listings move fast. And standing out in your farm area takes more than just consistency—it takes smart adaptation. Here’s how to make sure your farming is summer-ready and still delivering results.
In summer, your neighborhood's buyer profile often shifts. Families want to move before the school year starts. Out-of-towners search for second homes. Local renters are looking to buy before rates go up.
👉 Reevaluate your farm data: Are you targeting the right homes for current demand?
👉 Refresh your messaging: Focus on timing, lifestyle, and urgency—what matters now.
If you’re still running spring mailers or email campaigns, it’s time to revise.
Generic market updates won’t cut it for successful real estate geo-farming. Summer is your chance to connect with your farm on a lifestyle level. Think:
🏖️ Local summer events and festivals
☀️ Outdoor staging tips for sellers
📦 Moving tips and timing strategies
This makes your brand feel present—not automated.
Want to supercharge your real estate geo-farm marketing? Read this:
How Geo-Farming for Real Estate Can Dominate Your Local Market in 2025
Direct mail still matters—but only if it works in sync with your digital efforts. Make sure your geo-farming includes:
📍 Geo-targeted ads that match your mailing areas
📧 Automated email drips for farmed contacts
📱 Social media boosted posts with local targeting
When online and offline strategies align, you’ll build brand familiarity faster—and win more listings.
If your geo-farming feels like it’s on autopilot, chances are your leads feel it too. A summer refresh doesn’t mean a full rebrand—it means aligning your strategy with the season’s unique opportunities.
Want help dialing in your geo-farming this summer? Ollin One helps you automate, segment, and track your local outreach—without losing that personal touch.