Want to upgrade your social media marketing but stuck on summer real estate content ideas? In today’s fast-scrolling world, your summer listings need more than just pretty photos—they need thumb-stopping content.
Whether you’re promoting a beachside bungalow or a city condo with rooftop views, great social content gets more eyes (and buyers) on your listings. Let’s break down how to create engaging posts that work with the algorithm, not against it.
Start with the Hook—Then Show the Home
You have about 1.5 seconds to catch someone’s attention. That means your opening line or image better deliver. Use curiosity-driven hooks like:
- “Wait until you see the backyard on this one…”
- “Would you move in just for this kitchen?”
- “This home screams summer.”
Pair it with a stunning photo, quick video, or carousel that tells a visual story.
Why should real estate agents use social media marketing? Read: Why Realtors Are Doubling Down on Social Media in 2025
Use Summer-Ready Themes in Your Real Estate Social Content
Another tip: Tie your content to the season. Highlight patios, pools, AC units, and open-concept living spaces perfect for entertaining. Use captions like:
- “Pool parties, anyone?”
- “Host the ultimate summer BBQ here.”
- “This home was made for July 4th get-togethers.”
As a bonus, create a series (like “Summer Listing of the Week”) to keep your audience coming back.
Curious about online advertising? Learn more in our guide, Google or Social Media: What’s the Best Digital Advertising for Realtors in 2025?
Add a CTA That Feels Like a Conversation
People don’t engage with posts that feel like ads—they engage with posts that feel like people. Ask a question at the end of your caption to spark interaction:
- “Would you rather have a pool or a rooftop deck?”
- “Which room is your favorite—kitchen or primary suite?”
- “Tag someone who needs to see this!”
Then, include a soft CTA like “DM me for a private tour” or “Link in bio for details.”
If you still want more leads this summer, read our guide: What’s the Best Real Estate Lead Generation? We Tested These Strategies
Stand Out With These Summer Real Estate Content Ideas
The summer market is crowded, and buyers are distracted. Scroll-stopping content helps your listings rise above the noise. Use smart hooks, seasonal visuals, and natural CTAs to turn likes into leads.
Want help creating on-brand, high-converting content for your listings? With Ollin One, we’ll build your summer social strategy from the ground up—photos, captions, videos, and more—so you stay top of feed and top of mind.
