The holiday season is fast approaching, and for many realtors, that means juggling year-end business with festive chaos—but it's also the perfect opportunity to re-engage past clients. Here's the truth: now is the perfect time to reconnect with past clients in ways that feel personal, thoughtful, and memorable. By building these connections before the year wraps up, you'll spark goodwill, encourage referrals, and position yourself as their go-to agent when 2026 kicks off.
Use Email Automations to Stay Warm Without the Work
One of the easiest ways to re-engage past clients is through email automations. A “happy holidays” message, paired with valuable seasonal content (like winter maintenance tips or market insights), reminds clients you’re thinking of them without requiring daily effort. Segment your list so the message feels tailored, not generic. A thoughtful touch here goes a long way in making clients feel remembered.
RELATED: 3 Real Estate Automation Tools to Save Agents 10+ Hours a Week
Send Handwritten Notes That Stand Out
In a world of digital everything, a handwritten note feels special. Taking the time to send a short, heartfelt card—thanking clients for trusting you or wishing them joy during the holidays—can make a lasting impression. Keep it simple but personal, and you’ll remind clients that your relationship is more than transactional.
RELATED: Seasonal Real Estate Marketing Tips for Fall Referrals
Invite Clients to a Local Holiday Event
Seasonal gatherings—like tree lightings, pumpkin patches, or charity toy drives—are perfect opportunities to engage past clients. Whether you host your own small appreciation event or invite clients to join you at a local happening, these in-person touchpoints reinforce your presence in their lives and community. It’s an effortless way to remind them you’re more than just a business card.
RELATED: Local Real Estate Marketing Gold: Turning Fall Events Into Client Magnets
Re-Engage Past Clients for More Real Estate Referrals
The holidays are an opportunity to re-engage and show past clients that you value them beyond their home sale. By layering thoughtful email automations, handwritten notes, and meaningful invites, you’ll create connections that last well into the new year. Consistent, heartfelt touches now will translate into loyalty, referrals, and repeat business down the line. Simplify Your Client Engagement with Ollin One.
