If you want more repeat clients and referrals, you need to upgrade your real estate client loyalty. Any agent knows that it’s easy to lose touch with your past clients. But staying top-of-mind isn’t just about being remembered. It’s how repeat business and referrals happen.
The good news? For busy real estate agents, you don’t need to add more to your plate. With a few smart automations in your tool belt, you can keep prospective and past client relationships warm and build long-term loyalty all year long.
Create a short series of automated emails that add value and feel personal. Include:
☀️ Summer home maintenance tips
🏖️ Local event roundups
📈 Mid-year market updates
🎉 Client appreciation invites
Use friendly, conversational language and segment based on past interactions (buyers, sellers, etc.) for higher engagement.
It’s the small gestures that make a big difference. Use your CRM or marketing tool to schedule:
Tools like Follow Up Boss, Mailchimp, or Ollin One make it easy to automate these so they still feel one-on-one.
Your social media and email content should always invite action. Include links that encourage past clients to:
🔁 Schedule a check-in
💬 Share a referral
📝 Leave a Google review
📧 Subscribe to market updates
With tools like Ollin One, you can easily build CTAs into your automated content so you’re never out of sight—or out of mind.
The best relationships are built over time—but only if you stay in touch. Automated follow-ups help you maintain that connection through summer and beyond, without adding extra work to your week.
Want help building these automations into your workflow? Ollin One gives you the tools, templates, and support to nurture client loyalty on autopilot.
Ready to upgrade your real estate video marketing? You’re right on time. Summer’s here—and so is a fresh bump of listings and homebuyer demand. If you want to break through the noise, video marketing is your secret weapon.
In 2025, engaging video content isn’t a nice-to-have. It’s essential for grabbing attention, building trust, and converting leads. Here’s how to create scroll-stopping videos that help you win the summer season.
To keep your audience engaged, rotate between these three core formats of video marketing for Realtors:
🎥 Property Tours: Highlight the features, flow, and feel of each listing. Use captions for mobile viewers.
🎤 Agent Intros + Behind-the-Scenes: Humanize your brand and show your expertise.
📲 Local Lifestyle Content: Spotlight neighborhoods, restaurants, parks, and events that sell the area.
Pro Tip: Use vertical video for Instagram Reels and YouTube Shorts, formats that dominate mobile screens.
Not sure what to post about? Read our Summer Real Estate Content Ideas for Social Media Posts
Before you dive in to film and edit videos, remember that attention is in high demand. You’ve got just 3 seconds to stop someone mid-scroll. That means your video needs:
In our experience with real estate social videos, agents should aim for 30–60 seconds for social and under 3 minutes for YouTube.
Don’t let great content sit unseen by posting it into the void. Instead, post your real estate marketing videos strategically across the most important online platforms, including:
📍 Instagram Reels
📍 Facebook Stories
📍 YouTube (Shorts + full tours)
📍 LinkedIn (for agent branding)
📍 Google Business Profile (yes, you can upload video!)
And don’t forget to embed videos on your listing pages and email newsletters for even more views.
Want another boost to your marketing? Read our post: Why Traditional Real Estate Marketing Is Dead (And What Works Now)
In today’s fast-paced digital world, real estate video marketing is one of the most powerful tools that Realtors have. With a few simple upgrades, your video content can drive more traffic, capture buyer interest, and keep your brand top-of-mind all summer long.
Ready to level up your video strategy without spending hours editing? Ollin One helps you stay consistent with high-impact video content and expert marketing support.
If your real estate website isn’t generating leads, follow these tips. For both agents and teams, it’s critical to make sure your site is optimized to convert visitors into leads. A sluggish, confusing, or outdated website can send potential clients straight to your competitors. Here are four quick fixes to help your site shine this season.
Slow load times are a silent dealbreaker. If your homepage takes more than 3 seconds to load, many visitors will leave before they even see your listings.
✅ Compress images
✅ Limit heavy plugins
✅ Use a website speed tool like GTmetrix or PageSpeed Insights
Fast-loading sites create a better first impression and reduce bounce rates—especially on mobile.
Still feeling slow? Read: Real Estate Website Optimization: 3 Critical Fixes to Stop Losing Leads
When visitors arrive to your site, they should be able to easily find what they’re looking for. Make sure your top nav menu highlights:
Also, review your homepage layout. Is it clear, modern, and mobile-friendly? Less clutter = more conversions.
Even if your site is well-designed, it needs to be discoverable. Upgrade your SEO today with our guide, Why SEO Matters for Realtors in 2025 (And Where to Start)
Give your website a summer refresh with:
Use calls to action like “Book a Summer Showing” or “Find Your Beach Home Now” to match the seasonal energy.
Your website is often a client’s first impression—and in summer, you don’t get a second chance. These small updates can dramatically improve performance and conversions during the busiest time of year.
Need help making your website summer-ready? Ollin One can streamline your updates and ensure your online presence supports your real-world success.
Ready to get more real estate social media leads? Perfect timing! Summer is still a prime time for real estate—and for scrolling too. If you’re not using social media to capture homebuyer and seller leads, you’re missing out on a major opportunity.
The secret to social media for Realtors is It’s not just about posting more, it’s about posting smarter. Here’s how to increase engagement and turn followers into clients this summer.
Posting generic real estate social media content won’t cut it in 2025. People want useful, local, and visually appealing posts. To attract leads, share:
The more relevant and location-specific your content is, the more likely your audience will stick around—and click through.
Not convinced by the power of social marketing? Read: Why Realtors Are Doubling Down on Social Media in 2025
Getting likes is great. Getting contact info? Even better. Make sure every post has a purpose. Add clear calls to action (CTAs), like:
Don’t forget, you can use tools like Linktree or Campsite to house multiple links and lead magnets in one place.
Branding is one of the most important yet unappreciated parts of real estate social media lead generation. If your feed looks like a random mix of posts with no clear identity, people won’t remember you. To build authority and trust:
Consistency makes your brand memorable. Engagement builds relationships. Together, they generate leads.
Is your real estate brand getting stale? Read this. Real Estate Branding Makeover: Transform Your Brand This Summer
For real estate agents and teams, social media can be one of your strongest lead generation tools, but only if you use it with intention. By tailoring your posts to what your audience wants, guiding them to take action, and showing up consistently, you’ll build visibility, trust, and a pipeline full of warm leads this summer.
Want help creating a strategy (and content) that actually converts? Ollin One simplifies your social media marketing so you can focus on selling.
Real estate marketing tools are always valuable, but especially in the current competitive landscape. Summer is one of the busiest seasons in real estate—but that doesn’t mean you have to be glued to your laptop 24/7. With the right marketing tools in your arsenal, you can automate repetitive tasks, engage leads faster, and free up time to focus on showings and closings. Here are three must-have tools that will streamline your business this summer.
Your real estate CRM should be one of your strongest real estate marketing tools. If you’re still manually sending follow-ups or losing track of leads, it’s time to upgrade. A great customer relationship manager (like Follow Up Boss, Real Geeks, or LionDesk) can:
The result? More consistent communication—and fewer missed opportunities.
By the way… If your CRM is a mess, it’s hard to get anything done. Follow our guide: Spring Cleaning Your Real Estate CRM: Expert Tips for Realtors
When your calendar is packed with showings and open houses, social media can easily fall through the cracks. Using a real estate marketing tool like a social media post scheduler like Later, Planoly, or Buffer lets you:
With pre-scheduled posts and a cohesive content calendar, you stay visible without daily scrambling.
Not sure what to post about? Try these: Summer Real Estate Content Ideas for Social Media Posts ☀️
Your home seller clients expect and deserve polished marketing. As a listing agent, you simply can’t afford to show up with outdated or DIY-looking materials. The good news is that marketing design tools like Highnote, MoxiPresent, or Canva Pro make it easy to:
You’ll look professional and prepared without spending hours designing from scratch.
You’ve got the design, but how about the branding? Read: For Real Estate Marketing in 2025, Branding is Everything
Summer schedules are busy. Why not let tech do the heavy lifting for your real estate marketing? With these tools, you can stay top of mind, close more deals, and even sneak in a vacation or two.
Want to streamline your entire marketing system this summer? Ollin One helps agents create cohesive, time-saving marketing strategies that actually work—without burning out.
Ready for your real estate branding makeover? Summer’s here, and just like your clients refresh their homes for the season, your real estate brand could use a seasonal update too.
If your visual style, messaging, or marketing materials are still stuck in winter mode, you might be missing easy opportunities to connect with your audience. Here’s why a summer makeover matters—and how to do it without a full rebrand.
From beach days to golden sunsets, summer evokes strong imagery. Make sure your real estate agent or team branding taps into the seasonal vibe. Swap out darker or muted brand photos with lighter, more inviting images. Update your listing flyers, website banners, and social headers with fresh visuals that feel bright, local, and in the moment.
Think:
Want to maximize your new photos on social media? Read this: The 2025 Guide to Social Media Marketing for Realtors: What’s Actually Working?
Your messaging and marketing should shift with the season, too. Summer buyers and sellers are motivated by different factors than they were in the winter—timing school moves, upsizing before fall, or taking advantage of peak buyer demand.
Reframe your value prop to speak to these needs:
Need help getting your message across in email? Read this: The Busy Realtor’s Guide to Email Marketing That Gets Results
Your branded content—whether social posts, email newsletters, or videos—should match what your audience cares about right now. In summer, that’s:
☀️ Local events
🌊 Lifestyle near parks, beaches, or pools
🛠️ Easy pre-sale upgrades
🏠 Turnkey listings with summer-ready yards
Shift your content calendar accordingly. Use real-time local trends to stay relevant, and infuse your content with the feeling of summer.
Your real estate brand is the first thing potential clients see. If it feels outdated or out of sync with the season, they may scroll right past. A summer brand refresh helps you show up polished, relevant, and ready to serve.
Need help refreshing your brand for the season? Ollin One makes it easy to update your visuals, messaging, and content so your marketing stays hot all summer long.
Local event marketing is one of the best kept secrets in real estate. From food truck Fridays to Fourth of July parades, summer is packed with local events that draw your target audience right to your backyard. But are you showing up in the right way?
Smart realtors use community events not just to socialize—but to generate leads, grow brand awareness, and build trust where it matters most. Here's how to make this local event marketing work for your real estate business.
You don’t need a massive budget to make a splash with local event marketing. We’ve helped Realtors to successfully sponsor smaller community events like neighborhood block parties, summer movie nights, or farmer’s markets. Look for events that align with your farm area or niche—think luxury car shows for high-end markets or pet adoption events for family-friendly communities.
When you sponsor, go beyond the logo—be there in person, hand out branded freebies, and have a signup sheet or QR code to capture leads.
For your local event marketing, try setting up a raffle or giveaway to a local favorite: free tickets to a summer concert, a gift basket from neighborhood businesses, or a dinner at a popular restaurant. Promote it at the event and through your social media in the weeks leading up to it.
The key? Make entry simple and valuable:
Want to advertise your next event? Read our guide on 3 Common Mistakes Realtors Make with Digital Ads (And How to Fix Them)
Your local event marketing doesn’t have to stop at the event itself. Keep the momentum going online. Share behind-the-scenes content, community highlights, and tag event partners or businesses. Your social posts should feel authentic, not promotional.
Ideas to post:
Want more reach and engagement with your social posts? Read: The 2025 Guide to Social Media Marketing for Realtors: What’s Actually Working?
People want to work with local experts who show up, and local event marketing is a great way to become that expert in your area. By tapping into the power of community events, you can grow your sphere, capture warm leads, and stay top of mind with the people who matter most—your neighbors.
Need help turning events into a lead generation machine? Ollin One can help you plan your outreach, design custom event materials, and create follow-up content that converts interest into clients.
Want to upgrade your social media marketing but stuck on summer real estate content ideas? In today’s fast-scrolling world, your summer listings need more than just pretty photos—they need thumb-stopping content.
Whether you’re promoting a beachside bungalow or a city condo with rooftop views, great social content gets more eyes (and buyers) on your listings. Let’s break down how to create engaging posts that work with the algorithm, not against it.
You have about 1.5 seconds to catch someone’s attention. That means your opening line or image better deliver. Use curiosity-driven hooks like:
Pair it with a stunning photo, quick video, or carousel that tells a visual story.
Why should real estate agents use social media marketing? Read: Why Realtors Are Doubling Down on Social Media in 2025
Another tip: Tie your content to the season. Highlight patios, pools, AC units, and open-concept living spaces perfect for entertaining. Use captions like:
As a bonus, create a series (like “Summer Listing of the Week”) to keep your audience coming back.
Curious about online advertising? Learn more in our guide, Google or Social Media: What’s the Best Digital Advertising for Realtors in 2025?
People don’t engage with posts that feel like ads—they engage with posts that feel like people. Ask a question at the end of your caption to spark interaction:
Then, include a soft CTA like “DM me for a private tour” or “Link in bio for details.”
If you still want more leads this summer, read our guide: What’s the Best Real Estate Lead Generation? We Tested These Strategies
The summer market is crowded, and buyers are distracted. Scroll-stopping content helps your listings rise above the noise. Use smart hooks, seasonal visuals, and natural CTAs to turn likes into leads.
Want help creating on-brand, high-converting content for your listings? With Ollin One, we’ll build your summer social strategy from the ground up—photos, captions, videos, and more—so you stay top of feed and top of mind.
Ready to attract more buyers to your open house with our checklist for 2025? The reality is that real estate open house events are far from obsolete, even in the digital age, but the way you run them might need a refresh.
If you’re still relying on balloons and a few flyers, you’re missing major opportunities to connect with qualified buyers. Use this step-by-step checklist to make your next open house a true lead magnet.
First impressions matter. Deep clean, declutter, and stage the space with your target buyer in mind. Think beyond furniture—add lifestyle touches like fresh flowers, neutral scents, and even soft background music. Make sure all lights work, blinds are open, and every room feels inviting.
Here’s another crucial step with your open house checklist in 2025. Start your marketing 5–7 days before the event. Use a mix of Instagram Reels, Facebook Events, email blasts, and community boards like Nextdoor.
Boost posts with geo-targeted ads for maximum local reach. Don’t forget to update your listing on the MLS with open house details, too.
Wondering where to start with digital advertising? Read - Digital Ads for Real Estate Agents: 2025 Guide
Want more buyer leads from your open house events? Skip the paper sign-in sheet. We recommend using a tablet or QR code that links to a digital form. You can use a premium open house app like Curb Hero or Open Home Pro, or create a free form using Google Forms.
As a bonus, you can also offer a downloadable buyer guide or neighborhood report as a lead magnet. Make it easy for guests to leave their contact info—and follow up within 24 hours to stay top of mind.
Once you’ve got their info, you can gently keep in touch with email. Learn more in our guide: Why Email Marketing for Realtors is Still Key in 2025
Today’s buyers expect more than cookies and brochures. They want a seamless, professional experience—and your open house should deliver. From standout staging to smart digital follow-up, a modern open house is your chance to build connections that convert.
Want help leveling up your open house strategy this year? With Ollin One, we’ll help you automate your promotion, capture every lead, and follow up like a pro—so your next open house doesn’t just get visitors, it gets results.
If you’re looking to get more online leads, real estate website optimization might be your silver bullet. For Realtors and teams, your website should be your hardest-working, round-the-clock marketing tool. But if it’s slow, outdated, or confusing to navigate, you’re sending leads straight to your competition.
As spring brings a surge of buyer and seller activity, now is the time to give your site a tune-up. Here are three of the biggest website mistakes realtors make—and simple ways to fix them fast with these real estate website optimization tips.
In a mobile-first world, people expect pages to load in two seconds or less. Anything slower, and they’re gone. A sluggish real estate website doesn’t just frustrate users, it also tanks your search engine ranking for local real estate agents.
Use tools like Google PageSpeed Insights to test your site’s load time. Then, implement optimization strategies to compress images, remove unnecessary plugins, and choose a reliable hosting provider to improve speed and performance.
Over 70% of real estate agents’ website traffic now comes from mobile devices. If your site isn’t optimized for smartphones and tablets, you’re losing leads before they even see your listings.
To optimize your real estate website for mobile, check that your text is legible, buttons are easy to tap, and your menu is clean and functional. A responsive design isn’t optional anymore—it’s essential.
If your site doesn’t tell visitors what to do next, they won’t do anything. Every page on your website should include clear, action-oriented CTAs like “Schedule a Consultation,” “Download the Buyer Guide,” or “View New Listings.”
Place them strategically above the fold, at the end of pages, and inside blog posts too. Test colors, wording, and placement to find what drives the most clicks. This might be the #1 best real estate optimization trick that will get you more leads.
For any real estate agent or team, your website is often your first impression to potential clients. If it’s slow, confusing, or not mobile-friendly, potential clients will bounce. But the good news? These issues are fixable—fast. Clean up your site this spring and make it work for you, not against you.
Need help making your website a lead-generating machine? Ollin One can help you audit your site, optimize for mobile, and build CTAs that actually convert—so you never miss another opportunity.