The real estate summer slowdown doesn’t have to mean agents have nothing to do. While listings might dip, experienced agents know that this is the perfect time to double down on marketing visibility and build relationships that lead to future business. Here’s how to stay top-of-mind, even when the market takes a breather.
Your real estate CRM is full of potential—use it. Send personalized summer emails to past clients and leads with updates like local market insights, seasonal home tips, or just a friendly check-in. These casual touches go a long way in reminding people that you're active, available, and valuable.
CRM too messy to use? Start here. Organize Your Real Estate CRM in Minutes: A Realtor’s Quick-Start Guide
The scroll doesn’t stop in summer! During the real estate summer slowdown, meet your audience where they are: on social media. Post about community events, backyard staging tips, or your favorite summer hangouts. By staying relevant and hyper-local, you maintain visibility without feeling salesy.
Not sure what to post? Here are a few easy options. Summer Real Estate Content Ideas for Social Media Posts
Real estate’s slower summer market is a great time to reconnect with happy past clients and gently ask for referrals. Send a quick message, share a testimonial request, or offer a small thank-you gift for anyone who refers a friend your way. Keep it genuine and personal.
The agents who thrive during the real estate summer slowdown aren’t the ones chasing last-minute listings. They’re the ones building trust, strengthening connections, and setting up for a strong fall. A little strategy now keeps your brand front and center when others go quiet.
Need help staying consistent with your outreach? Ollin One gives you tools and support to stay top-of-mind—even when the market dips.
If your real estate social media strategy has you posting but not seeing results, it might be time to rethink your gameplan. Hot on the heels of real estate’s busy spring season, the summer is full of opportunity, but outdated or scattershot posts won’t help you capture attention. Here’s why a summer social refresh now can mean more leads (and less stress) for the rest of the year.
People scroll differently in summer. They're more mobile, more visual, and more responsive to timely, lifestyle-driven content. That means fewer “just listed” posts and more behind-the-scenes, neighborhood features, and seasonal tips that actually spark engagement. To stay visible, your real estate social media strategy has to match their mindset.
Not sure what to post? Start here. Summer Real Estate Content Ideas for Social Media Posts
Social media is always changing, from the way algorithms work to the formats and platforms that work best for your target audience.
If you're still relying on static images and long captions, you’re likely being buried by the algorithm. Instagram prioritizes Reels, Facebook favors interactive posts, and YouTube Shorts continue gaining traction.
Rethinking your real estate social media strategy means leaning into what each platform favors—and what your audience actually watches.
Inconsistent visuals, unclear messaging, or off-brand posts can confuse followers and stall lead generation. A mid-year reset gives you the chance to align every post with your brand story—your tone, your audience, your unique value. Consistency builds trust, and trust drives action.
Does your brand need a refresh? Read this. Real Estate Branding is Changing—Here’s What Realtors Need to Know in 2025
The summer real estate market moves fast, and your social media strategy should too. By adapting your strategy now, you’ll stay ahead of trends, boost engagement, and turn followers into future clients. Don’t wait for fall to fix what’s not working.
Need help rethinking your social presence? Ollin One can manage your entire social media strategy—from content to scheduling—so you stay consistent and focused on closing deals.
Looking for real estate marketing help? Realtors wear a lot of hats, but marketing manager doesn’t have to be one of them. If you’ve been juggling your own social media, email campaigns, listing flyers, and ad targeting—only to wonder why your business has hit a plateau—there’s a simple reason.
DIY marketing can limit your growth. Letting go doesn’t mean losing control. It can actually mean gaining more time for what you love and where you excel. Here’s what can happen when you trust the pros and focus on what you do best: selling homes.
Marketing takes time: writing posts, designing templates, analyzing ad performance… That’s time you could spend building relationships, showing homes, or following up on leads.
By outsourcing these tasks to professional real estate marketing help, you can reclaim hours every week to focus on what you do best. Better client experience = better results.
Want to save even more time? Start here. 3 Time-Wasting Tasks Realtors Handle Themselves (And What to Do Instead)
DIY often actually means “just good enough.” But professionally managed real estate marketing help uses tested strategies, strong visuals, and clear messaging that actually convert.
From smart branding to targeted digital campaigns, an expert-led approach builds trust faster—and looks better doing it.
Still not convinced? Read this. Real Estate Marketing ROI: Why Professional Campaigns Beat DIY
When your real estate marketing help is working, your pipeline fills up—without you burning out. Smart automation, lead-nurturing email flows, and optimized landing pages all lead to better conversion rates. The result? You stay front-of-mind, attract the right clients, and close more deals, faster.
Letting go of DIY marketing isn’t giving up control. It’s giving your business the fuel it needs to grow. With professional real estate marketing help, you’ll show up consistently, build a stronger brand, and turn more leads into loyal clients.
If you’re ready to stop doing it all yourself, Ollin One can assist. From branding to automation, we give agents the tools and support to finally scale with less stress.
Real estate branding is more important than most agents know. If your team or personal real estate brand feels just "fine" but not anything special, you might be losing more than just attention. You could be missing out on referrals.
In today’s crowded real estate market, branding is more than a logo or color palette. It’s the foundation of trust and recognition that keeps your name top-of-mind in the community and in past clients’ minds after the transaction. Here’s why your “good enough” brand might actually be hurting your referral potential—and how to fix it.
Your real estate branding should be recognizable across every channel—Instagram, business cards, email signatures, signage, and more. If your visuals, tone, or messaging shift from place to place, clients won’t remember you… or recommend you. Consistency builds confidence. Audit your branding materials and ensure your fonts, colors, headshots, and voice are aligned across platforms.
If your brand doesn’t reflect the type of real estate clients you want to attract—luxury sellers, first-time buyers, etc.—you’re missing the mark. From your tagline to your website copy to the style of your photos, every element of your real estate branding should speak directly to your target audience’s aspirations, values, and lifestyle.
Modern buyers are savvy. They want to work with agents who get them.
Need a new look? Start here. Real Estate Branding Makeover: Transform Your Brand This Summer
People refer real estate agents they trust, and trust comes from emotional connection. If your real estate branding feels cold, generic, or overly salesy, you’re missing the chance to create that connection. Show some personality. Use storytelling. Add warmth to your messaging. A memorable brand experience makes past clients want to tell their friends about you.
In real estate, referrals don’t come from being adequate—they come from being unforgettable. A strategic, consistent, emotionally resonant brand not only helps you win more listings, it also turns past clients into enthusiastic promoters of your business.
If your brand could use a refresh, Ollin One is here to help. We’ll elevate your logo, visuals, and voice so your branding works as hard as you do.
If your real estate email marketing campaigns are landing in inboxes but not getting opened, you’re not alone. Realtors everywhere are feeling the sting of low email engagement—and it’s often due to small but fixable mistakes. In a crowded inbox, your message needs to stand out. Here are three ways to boost your open rates and make email marketing a lead-generating machine again.
The subject line is your first (and sometimes only) shot at catching someone’s attention. Avoid generic lines like “Monthly Newsletter” or “Real Estate Update.” Instead, use curiosity, urgency, or hyper-local references to make readers stop scrolling. Examples: “The #1 Mistake Homeowners in [Neighborhood] Are Making” or “3 Homes Just Listed in Your Area.”
Not every home buyer or seller lead should get the same email. A real estate agent’s past clients don’t need the same buyer tips as a first-time homebuyers, and those buyers don’t need staging advice. Break your list into categories—buyers, sellers, past clients, hot leads—and tailor your messaging. Segmentation allows you to send the right message to the right person at the right time.
Sending your real estate marketing emails too often can turn people off, but waiting too long means they forget you. For most real estate contacts, 1–2 emails per month is the sweet spot. As for timing? Tuesdays and Thursdays around mid-morning often see the best open rates. Test your sends and use your CRM’s reporting tools to adjust based on real performance.
Too busy helping clients to do marketing emails? Try this instead: 3 Real Estate Automations to Reclaim 10+ Hours Weekly
Low open rates don’t mean your real estate email marketing can’t work. They mean your strategy needs fine-tuning. By improving subject lines, segmenting your list, and timing your sends, you can make sure your emails actually get read—and more importantly, drive real results.
Want help creating high-converting email campaigns without the guesswork? Ollin One can build and manage your email strategy from start to finish so you can stay top-of-mind with leads and clients.
Real estate farming is one of the best forms of local marketing for agents. But if you're already showing up in your neighborhood and not landing listings, it might not be your effort—it might be your strategy.
Traditional real estate geo-farming methods alone won’t cut it anymore. In 2025, it takes smarter, targeted tactics to truly connect with homeowners and convert them into clients. Here are three strategies you can start using right now to boost your listing count in your farm.
Old-school mailers still work for real estate farming, but they work even better when paired with digital ads. By running geo-targeted campaigns on platforms like Facebook and Google, you can show up online in the same neighborhoods where you're sending postcards.
This creates multiple touchpoints and makes your name more familiar. Bonus: platforms now allow hyper-local targeting by ZIP code or radius, so you can focus ad spend exactly where it matters most.
Not sure where to focus your marketing? Read this: What’s the Best Real Estate Lead Generation? We Tested These Strategies
If you're still sending out generic “just listed” or “market update” flyers for your real estate farming, then you’re missing a chance to connect. Instead, focus your messaging on what’s really happening in your neighborhood.
Use your MLS to find recent sales data, inventory shifts, or average days on market, and speak to those trends in your content. The more relevant your message, the more trust you build as a true local expert.
Speaking of local experts, if your brand does not reflect your service, it might be time for a makeover. Start here: Real Estate Branding Makeover: Transform Your Brand This Summer
Most agents in your area are still sending static mailers or emails. Want to stand out? Add a face to your name with quick, casual videos. Film short clips that talk about a recent sale, a local event, or what buyers are looking for right now. Then use geo-targeted Facebook or Instagram ads to distribute them to your farm. When people feel like they know you, they’re more likely to trust—and hire—you.
If your real estate farming strategy isn’t generating listings, it’s time to evolve. By layering digital ads with direct mail, delivering neighborhood-specific insights, and creating relatable video content, you can rise above the noise and become the go-to agent in your farm.
At Ollin One, we help agents like you implement targeted geo-marketing strategies that actually convert. Let us help you modernize your approach and start getting results.
Real estate marketing ROI is everything, but good marketing isn’t cheap! Between professional photography, paid ads, branding, and tech tools, agents can spend many thousands of dollars each year. The difference for top-producing agents is they see that spending as an investment—not a cost.
The difference is all in the ROI. If you’ve ever wondered what professional marketing actually returns in value, here’s what you need to know.
Professional marketing positions you as the polished, trustworthy expert in your community before a conversation even begins. Think of the difference between a listing with dark iPhone photos and one with expertly staged, well-lit visuals.
Buyers and sellers are drawn to quality. That means your online presence can act as a filter, attracting the clients you want while pushing away time-wasters. More qualified leads = less chasing = faster conversions and better real estate marketing ROI.
Your Branding Determines Your Marketing ROI
Marketing isn’t just about your next sale. Done right, it positions you as the local expert—someone buyers and sellers remember, refer, and return to. Your email newsletters, social media, and printed mailers should all reflect a consistent, professional brand. Over time, that recognition compounds.
Clients aren’t just choosing a realtor. They’re choosing you, personally, because they’ve seen you show up consistently and offer real value with your brand.
Does your branding need a boost? Read this. Real Estate Branding Makeover: Transform Your Brand This Summer
Professional real estate marketing makes homes look their best, and that directly impacts your ROI on this sale and future lead generation. Listings that use professional photos, compelling descriptions, and video marketing sell faster and often for more money.
The best part? That marketing doesn’t just benefit your seller—it builds your reputation too. Future clients notice whose homes sell fastest and look the best.
For more listing marketing tips, read our guide: Slow Real Estate Listing? How Top Realtors Market Properties to Sell Fast
The real ROI of professional real estate marketing goes far beyond one transaction. It’s about building a brand, earning trust, and creating a system that continuously brings in high-quality leads. Whether you’re trying to grow your business this year or maintain a consistent pipeline, smart marketing is how top agents get there.
If you’re ready to invest in real estate marketing that works—without doing it all yourself—Ollin One is here to help. Our expert team builds branding, automation, and ad strategies that actually generate ROI.
Summer is one of the hottest seasons in real estate, but has your summer real estate marketing gone cold? While some agents scramble to win new business or just to serve the clients they already have, top producers have a secret weapon fueling their success: a smart, scalable summer marketing strategy built for connection, conversion, and consistency. If you want to attract more listings, win more clients, and stay visible in a busy market, here’s what you need to know.
The best agents don’t disappear once a listing goes live. They continue delivering value across every platform. Whether it’s Instagram reels, monthly email newsletters, or market updates via Stories, their marketing is built to stay present.
Using a content calendar and repurposing assets helps keep things moving, even while juggling multiple deals. The secret isn’t more content—it’s smarter content that connects with your audience consistently.
Ready to plan your schedule and be more efficient? Start here. Create a Weekly Realtor Marketing Plan in Just 15 Minutes
Summer can be hectic, which means manual follow-ups often fall through the cracks. Top agents rely on automated CRM workflows to send check-ins, open house invites, and post-close follow-ups without lifting a finger. These personal touches feel thoughtful to clients—but don’t require time you don’t have. When your CRM is properly segmented and your workflows are dialed in, lead nurturing becomes a background win.
Need more help with your database? Read this. Your Real Estate CRM Is a Gold Mine. Here’s How to Use It
Smart agents know their local market, and they double down with geo-targeted ads to reach buyers and sellers nearby. By combining localized Google Ads with Instagram and Facebook campaigns, they put their listings and brand in front of the right audience at the right time. Bonus: they track results weekly and adjust based on what’s converting, so no budget goes to waste.
If you’re curious about geo-farming or your current strategy isn’t working, check out our guide: Is Your Real Estate Geo-Farming Strategy Ready for 2025?
The most successful long-term agents don’t just wing it when it comes to summer real estate marketing. They build systems around three pillars: consistent content, CRM automation, and local visibility. The good news? You don’t need a massive budget or a huge team to do the same. With the right tools—and a partner who knows real estate—you can make this your most successful summer yet.
Need help setting it all up? Ollin One helps agents streamline, automate, and scale their marketing—so you can focus on closing, not chasing leads.
A real estate CRM is one of the most important marketing tools for realtors. But if you’re still missing follow-ups, losing leads, or feeling disorganized, you’re not alone. The truth is that most agents have a real estate CRM but few are using it effectively and strategically. Whether you’ve been relying on the same tools for years or recently adopted a shiny new system, here’s how to fix what’s broken and get real results from your real estate CRM.
Most out-of-the-box CRMs offer features you’ll never use and lack what you actually need. If your platform doesn’t reflect how you organize leads, prioritize follow-ups, or track deals, it’s time to reconfigure. Set up pipelines tailored to real estate stages (like hot, warm, cold leads), automate your reminders, and create tags or segments that align with your unique workflow. A personalized setup can turn a bloated system into a streamlined powerhouse.
Want to jump-start your CRM process? Read this. Your Real Estate CRM Is a Gold Mine. Here’s How to Use It
Manual follow-ups lead to missed opportunities. The fix? Automation. Most real estate CRMs allow you to build email sequences, task reminders, and even SMS follow-ups that trigger based on client behavior.
Whether someone downloads a home valuation guide or books an open house visit, automation ensures no one slips through the cracks—without you having to babysit the process.
Want more client referrals? Automation is just one of many effective strategies. Here’s How Agents Can Get More Real Estate Referrals in 2025
If your real estate CRM isn’t showing you who’s most engaged—or who’s gone cold—then you’re operating blind. Check for features like engagement scoring, open rate tracking, or activity timelines.
These data points help you focus on high-intent leads and avoid wasting time chasing the wrong prospects. Bonus: you’ll start to see patterns in what messaging works (and what doesn’t), improving your marketing overall.
CRM too cluttered to find any useful data? Organize Your Real Estate CRM in Minutes: A Realtor’s Quick-Start Guide
If your CRM isn’t actively helping you close deals, it’s time for a refresh. With a few strategic adjustments—like custom pipelines, automation, and data tracking—you can turn your CRM into the most valuable member of your team.
Need help setting it up right? Ollin One can configure, organize, and optimize your CRM so you never miss a lead again—and never waste time chasing cold ones.
Looking for new summer real estate marketing ideas? You're not alone. Most agents experience a dip in activity this time of year as the spring market slows down, but that doesn’t mean you have to wait it out.
With the best real estate marketing campaigns, you can win new listings, reconnect with past clients, and generate fresh buyer leads. Here are three summer-ready marketing strategies to help you stay top of mind and top of market.
Many homeowners delay listing in summer, thinking they’ve missed the peak season. Flip the narrative by launching a “Summer Refresh” real estate marketing campaign: highlight the benefits of listing now (motivated buyers, less competition) and offer added value like complimentary staging or updated listing photos. Promote this through email blasts, social posts, and a dedicated landing page.
Want to grow your email list, boost engagement, and build brand recognition? Run a seasonal giveaway with a local flair, like a gift card to a popular restaurant or tickets to a local event.
Ask participants to enter via a landing page where they submit their contact info and get added to your email list. It’s a low-cost, high-impact way to generate warm leads and build goodwill in your farm area.
Your past clients are one of your best sources for repeat business and referrals. This summer, set up a 3-email sequence to re-engage them with home maintenance tips, neighborhood updates, and a light CTA (like a free home valuation or market check-in). Use personalization and segmentation for better open rates and responses.
Email is one of the best lead-gen tools. Learn more: What’s the Best Real Estate Lead Generation? We Tested These Strategies
A slower season doesn’t mean a dead one. With a little creativity and the right messaging, you can turn summer into your most productive time of year. Whether you're launching a new listing campaign, growing your local presence, or reactivating old leads, these three marketing ideas will keep your pipeline warm.
Need help setting up one of these campaigns fast? Ollin One can handle the strategy, copy, and creative—so you can focus on closing deals.