Ready to get more real estate social media leads? Perfect timing! Summer is still a prime time for real estate—and for scrolling too. If you’re not using social media to capture homebuyer and seller leads, you’re missing out on a major opportunity.
The secret to social media for Realtors is It’s not just about posting more, it’s about posting smarter. Here’s how to increase engagement and turn followers into clients this summer.
Make Your Social Posts What Buyers and Sellers Want
Posting generic real estate social media content won’t cut it in 2025. People want useful, local, and visually appealing posts. To attract leads, share:
- Local market snapshots and homebuyer tips
- Behind-the-scenes of listings and open houses
- Instagram Reels or TikToks with quick property tours
- “Just listed” and “just sold” graphics with eye-catching visuals
The more relevant and location-specific your content is, the more likely your audience will stick around—and click through.
Not convinced by the power of social marketing? Read: Why Realtors Are Doubling Down on Social Media in 2025
Get Real Estate Leads With CTAs in Every Social Post
Getting likes is great. Getting contact info? Even better. Make sure every post has a purpose. Add clear calls to action (CTAs), like:
- “Click the link in bio to book a free consult”
- “Comment ‘INFO’ for full listing details”
- “DM me for your custom home value report”
Don’t forget, you can use tools like Linktree or Campsite to house multiple links and lead magnets in one place.
Show Up Consistently and Stay On-Brand
Branding is one of the most important yet unappreciated parts of real estate social media lead generation. If your feed looks like a random mix of posts with no clear identity, people won’t remember you. To build authority and trust:
- Stick to a consistent posting schedule
- Use branded templates, colors, and fonts
- Share your personality—people want to work with someone real
- Reply to every comment and DM promptly
Consistency makes your brand memorable. Engagement builds relationships. Together, they generate leads.
Is your real estate brand getting stale? Read this. Real Estate Branding Makeover: Transform Your Brand This Summer
Turn Views Into Clients With These Real Estate Social Media Leads Tips
For real estate agents and teams, social media can be one of your strongest lead generation tools, but only if you use it with intention. By tailoring your posts to what your audience wants, guiding them to take action, and showing up consistently, you’ll build visibility, trust, and a pipeline full of warm leads this summer.
Want help creating a strategy (and content) that actually converts? Ollin One simplifies your social media marketing so you can focus on selling.
