If your real estate email marketing campaigns are landing in inboxes but not getting opened, you’re not alone. Realtors everywhere are feeling the sting of low email engagement—and it’s often due to small but fixable mistakes. In a crowded inbox, your message needs to stand out. Here are three ways to boost your open rates and make email marketing a lead-generating machine again.
Rethink Your Email Subject Lines
The subject line is your first (and sometimes only) shot at catching someone’s attention. Avoid generic lines like “Monthly Newsletter” or “Real Estate Update.” Instead, use curiosity, urgency, or hyper-local references to make readers stop scrolling. Examples: “The #1 Mistake Homeowners in [Neighborhood] Are Making” or “3 Homes Just Listed in Your Area.”
Segment Your Real Estate Email Marketing List
Not every home buyer or seller lead should get the same email. A real estate agent’s past clients don’t need the same buyer tips as a first-time homebuyers, and those buyers don’t need staging advice. Break your list into categories—buyers, sellers, past clients, hot leads—and tailor your messaging. Segmentation allows you to send the right message to the right person at the right time.
Optimize Email Send Times and Frequency
Sending your real estate marketing emails too often can turn people off, but waiting too long means they forget you. For most real estate contacts, 1–2 emails per month is the sweet spot. As for timing? Tuesdays and Thursdays around mid-morning often see the best open rates. Test your sends and use your CRM’s reporting tools to adjust based on real performance.
Too busy helping clients to do marketing emails? Try this instead: 3 Real Estate Automations to Reclaim 10+ Hours Weekly
Turn Real Estate Marketing Emails Into a Lead Magnet
Low open rates don’t mean your real estate email marketing can’t work. They mean your strategy needs fine-tuning. By improving subject lines, segmenting your list, and timing your sends, you can make sure your emails actually get read—and more importantly, drive real results.
Want help creating high-converting email campaigns without the guesswork? Ollin One can build and manage your email strategy from start to finish so you can stay top-of-mind with leads and clients.
