Realtors need video marketing in 2025, and here’s why. Scrolling past text-only posts is easy, but stopping to watch a video? That’s engagement gold! Today’s homebuyers and sellers expect more than just listings—they want a personal connection. Video marketing is a powerful way to connect with online leads in a competitive market. If you’re not using video content as a real estate agent or team, you’re leaving leads (and commissions) on the table. Here’s why Realtors need video marketing in 2025—and how to start using it effectively.
Real Estate Video Marketing Builds Engagement and Trust
Real estate leads want to connect with real people, and video is the next best thing to meeting in person. Whether it’s a virtual tour, a market update, or a quick behind-the-scenes clip, video marketing for Realtors creates a sense of familiarity and trust.
Why It Works:
- Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it.
- Social media platforms prioritize video, meaning your content is more likely to be seen.
- Authenticity builds relationships. Seeing your face and hearing your voice helps potential clients feel like they know you before they even reach out.
Pro Tip: Use Instagram Reels, YouTube Shorts, and TikTok to quickly capture attention and boost engagement.
Real Estate Listings With Video Get More Views
A real estate listing with video receives 403% more inquiries than one without. That’s a game-changer for realtors looking to attract motivated buyers.
How Video Helps Sell Homes Faster:
- Virtual tours give buyers a better feel for the home before they step inside.
- Drone footage showcases a property’s exterior and neighborhood in a way photos never could.
- Live video walkthroughs create urgency and allow real-time interaction with potential buyers.
Pro Tip: Don’t stop at listing videos. Create community spotlights, home-buying tips, and market updates to position yourself as the go-to local expert.
Real Estate Video Marketring for SEO and Social Media
If you want more people to find you online when they search for local real estate agents, video is a useful marketing tool. Google and social media platforms reward video content in their algorithms, making it easier to get noticed.
Why Video Helps You Rank Higher:
- YouTube is the second-largest search engine (and owned by Google), making it a powerful tool for visibility.
- Websites with video are 53 times more likely to rank on the first page of Google.
- Social media algorithms push video content higher in feeds, giving you free exposure.
Pro Tip: Add captions to your videos—85% of social media videos are watched on mute!
Win More Leads With Real Estate Video Marketing
Video marketing is no longer optional for Realtors and teams—it’s essential. From boosting engagement and building trust to generating more leads and improving SEO, video is one of the most effective tools in your marketing toolkit. Start small with quick social media clips, property tours, or educational content. The key is consistency—so hit record and start connecting with your audience today.
