While many agents slow down after summer, fall offers unique buyer opportunities that often go unnoticed. From relocating families to post-summer renters and career-driven movers, knowing where to look can make this season one of the most lucrative for lead generation.
Target Relocating Families Before School Breaks
Families planning a move often aim to settle before the next school year, making early fall an ideal time to capture their attention. Highlight local schools, community amenities, and neighborhood guides in your marketing to appeal directly to this audience.
Reach Post-Summer Renters Looking to Buy
Renters who’ve spent the summer in temporary housing or short-term rentals often consider buying in the fall. Email campaigns, targeted ads, and social media posts emphasizing move-in-ready homes or first-time buyer incentives can capture this motivated audience.
Focus on Career Moves and Seasonal Transfers
Companies often finalize relocations in late summer and early fall. By partnering with local HR networks or posting relocation guides online, you can reach professionals moving into your market before competitors even think to target them.
Make Fall Work for Your Buyer Lead Generation
Fall isn’t slow—it’s a prime window to capture motivated buyers. By targeting relocating families, post-summer renters, and seasonal career movers, you can generate leads before the holiday slowdown. To maximize your efforts, consider partnering with Ollin One—streamline lead campaigns, automate follow-ups, and stay top-of-mind with high-quality prospects.
