Looking for the best real estate lead generation strategies? You’re just in time. Spring is prime time for real estate, and you’re leaving money on the table if your lead gen isn’t sharp. So, we put five of the most popular strategies to the test (yes, real-world results!) to see which ones deliver the best marketing ROI for real estate agents this season. If you're wondering where to put your time and marketing dollars, this breakdown has you covered.
1. PPC Ads: Fast Results, High Cost
Pay-per-click (PPC) campaigns like Google Ads are a quick and effective strategy for real estate lead generation—but they can get pricey, fast. In our testing, PPC delivered immediate leads, but the cost per conversion was higher than most other channels. To get the most out of PPC, tighten your targeting (try geo-fenced ads), use strong ad copy with local keywords, and send leads to a well-optimized landing page. Great for agents with bigger budgets and shorter timelines.
2. Geo-Farming: Slow Burn, Big Payoff
Geo-farming works best as a long-term real estate lead generation method, but it still holds value in the busy spring season if you’ve laid the groundwork. Our test campaigns included direct mail paired with local social media ads. Results were solid, especially in neighborhoods where the agent had already established a presence. Pro tip: mix print with retargeted Facebook ads for top-of-mind dominance in one zip code.
3. Social Media: High Engagement, Low Cost
Instagram, Facebook, and TikTok offered high engagement at a low cost—especially with video content and local hashtags. The trick to real estate lead generation via social media is consistency and authentic content. Live walkthroughs, market updates, and client stories performed best. Bonus: paid social ads with strong calls-to-action helped capture cold leads who weren’t actively searching yet.
The Best Real Estate Lead Generation Strategy? Combine & Conquer
There’s no single “best” strategy—each tactic shines in different ways. PPC gets fast traffic, geo-farming builds authority, social media grows your brand, email nurtures trust, and past clients deliver referrals. The agents seeing the best results this spring? They’re combining at least 2–3 of these methods with smart automation and consistent messaging.
Need help pulling it all together into a system that works? That’s where Ollin One comes in—bringing your lead generation under one streamlined platform.
