As competition heats up this summer, so should your real estate video marketing strategy. In 2025, video is no longer optional for agents and teams—it’s essential for standing out online and connecting with today’s buyers and sellers. Whether you're camera-shy or content-ready, this guide walks you through the most effective video marketing formats and how to use them to boost visibility, engagement, and leads this season.
Showcase Real Estate Listings with Engaging Video Marketing Walkthroughs
Along with photos, listing videos are still king, but only if done right. Be sure to capture good natural light, a clear voiceover, and smooth transitions to create a professional yet personal walkthrough. Highlight unique features, the neighborhood vibe, and what makes this property summer-ready (hello, pool or patio?). Keep it under two minutes for max impact on social.
Post Short-Form Videos on Instagram, Reels, and TikTok
Buyers are scrolling, and your real estate video marketing has to be good to stop their thumb. Quick 15–30 second clips of behind-the-scenes moments, “just listed” teasers, or quick tips (like staging hacks or local hot spots) can skyrocket engagement. Add trending audio and keep the energy high—this is your chance to humanize your brand and stay top-of-feed.
Create Fresh Real Estate Market Update Videos
Not every video has to feature a property. Thought leadership builds trust—and summer is the perfect time to explain why buyers or sellers should act now. Share what’s happening in your market, mortgage news, or even myth-busting tips for hesitant homeowners. A weekly or monthly “Market Minute” can position you as a go-to expert.
Make Video Real Estate Marketiong Your MVP This Summer
The best part about video marketing for real estate agents? You don’t need a production team, just a solid plan. By mixing listing tours, quick tips, and market insights, you can create an engaging video strategy that works while you sleep (or show homes).
Want help launching a scroll-stopping video campaign this summer? Ollin One makes it easy with built-in templates, scheduling tools, and support designed for busy agents.
