Real estate referrals don’t have to disappear when the market slows in the fall—they just need a nudge! The truth is fall is the perfect season to reconnect with past clients, show appreciation, and spark organic word-of-mouth that leads to real business.
And the best part is it doesn’t require a massive marketing push, just a thoughtful approach. Here’s how to get more real estate referrals this fall.
Send a Client Appreciation Email for Fall Real Estate Referrals
A heartfelt thank-you goes further than you think. Take time this fall to email past clients with a short note of appreciation. Mention something specific (like the anniversary of their closing or a local event they’d enjoy) to show you remember them. Include a quick update on the market and let them know you’re here if anyone they know needs guidance.
Remember, you’re not asking for a real estate referral, just staying top of mind in a way that feels natural.
Add Value With a “Fall Market Check-In”
For more real estate referrals this fall, reach out to your sphere with a quick check-in offering market updates and what it means for their home and plans.
For example: “Home values in your area are holding strong. Want to chat about what yours is worth before the holidays?” or “Thinking about renovating this winter? Let me know if you want ROI tips.”
These soft touchpoints open doors for casual conversations that often lead to real estate referrals. When you provide real value, people naturally want to share your name.
Casually Ask for Referrals in Your Fall Real Estate Newsletter
Your fall email newsletter or mailer is a great place to drop a subtle reminder: “My business runs on referrals. Thank you for keeping me in mind!” Add a cozy photo, share a fall recipe, or highlight a recent local success story. By making your updates warm and seasonal, you remind clients that you're a trusted local expert, not just someone they worked with once.
Real Estate Referrals Don’t Have to Slow in the Fall
Fall might feel quieter, but it’s a golden opportunity to deepen relationships that lead to long-term business. With small acts of appreciation and helpful seasonal check-ins, you’ll stay top of mind and increase the chances of your name being shared when it matters most.
Want help setting up a referral-friendly email sequence or newsletter? Ollin One helps realtors stay consistent, even during slower seasons.
