Your fall real estate follow-up system may look great on the surface… but if it moves too fast, you may lose leads. On the other hand, with the right system, that buyer who ghosted in August could be one smart follow-up away from reengaging!
This five-part fall real estate follow-up system is designed to warm up cold or quiet leads and turn them into active clients before the holidays hit.
Step 1: Segment and Score Your Lead List
Start by separating your cold or quiet leads based on engagement level, timeline, and type (buyer vs. seller). Don’t treat everyone the same—someone who clicked your listing email last week is more likely to convert than someone who hasn’t replied in three months. Use your CRM’s tagging or lead scoring tools to prioritize where to start and what tone to take.
Not using your CRM to its fullest? Start here. Your Real Estate CRM Is a Gold Mine. Here’s How to Use It - Ollin Reach
Step 2: Follow-Up With a Personalized Message
If you want the best fall real estate follow-up system, a generic “just checking in” won’t cut it. Instead, put in the effort and reach out with something tailored: reference a property they viewed, ask if their timeline has changed, or share a quick market update relevant to their area. Keep it short, seasonal, and curious. For example:
"Inventory’s shifting in your neighborhood—want a quick update before Thanksgiving?"
Step 3: Deliver Something of Value Weekly
Once you’ve reconnected, don’t go quiet. Follow up with one valuable resource per week:
- A new market snapshot
- A list of homes with price drops
- A video answering a seasonal question like “Is fall a good time to buy?” This keeps you in their inbox (and on their mind) without being pushy.
Step 4: Mix In Non-Digital Touchpoints
Send a fall postcard as part of your fall real estate follow-up system. Drop off a seasonal pop-by gift. Invite them to a local event. Physical touchpoints can spark action in a way email can’t. Even if they don’t call you back immediately, it strengthens your brand presence and makes you feel approachable and proactive.
Step 5: Set a Clear Next Step
Don’t let the convo fizzle. End every message with a clear CTA—schedule a call, view a list of properties, get a home valuation, etc. Give them something easy to say “yes” to. Even a micro-commitment (like replying to a poll or confirming interest) can move them down the funnel.
The Fall Real Estate Follow-Up System That Turns Silence Into Sales
Your cold leads aren’t dead, they’re just waiting for the right approach. By segmenting your list, personalizing outreach, offering value, adding tangible touchpoints, and giving a clear next step, you’ll reengage the right people and turn quiet contacts into serious conversations—before pumpkin pie is even on the table.
Want this system done for you? Ollin One helps real estate agents create powerful, automated follow-up campaigns that convert year-round.
