Summer is prime time for real estate agents to buy PPC ads to find new buyer and seller leads—but if your digital ads aren’t converting, you could be burning through your budget with no results to show for it.
The truth about PPC ads for Realtors? Many agents make the same avoidable PPC mistakes every year. Whether you're running Facebook, Google, or Instagram ads, fixing these issues before the season peaks can boost visibility, leads, and closings. Here’s what to watch for.
1. Your PPC Real Estate Ads Target Too Broadly
Casting a wide net with your PPC ads might seem smart in a hot market, but overly generic targeting can quickly drain your ad spend. If your real estate lead audience includes everyone within 50 miles, you're likely paying for clicks that won’t convert. Narrow your geo-targeting to specific zip codes, neighborhoods, or income brackets that reflect your ideal client. This makes every dollar count—and boosts lead quality.
2. Your PPC Ad Creative Isn’t Fresh, Seasonal, or Specific to Your Local Audience
If your PPC ad images and copy don’t scream “summer real estate,” or connect with the current homebuyer/seller experience, they’re easy to scroll past. Use sunny, seasonal visuals—think staged patios, poolside shots, or local summer events. Update your copy to reflect what buyers care about now: “Move in before the new school year” or “Host summer BBQs in this dream backyard.” Make it timely and irresistible.
3. You’re Not Following Up Fast Enough With PPC Ad Leads
The leads you get from PPC real estate ads are only as good as your follow-up. Many Realtors lose potential clients by waiting too long… or not responding at all.
Instead, make follow-up easy and automatic with an automated email or text reply to new PPC ad leads, even if it’s as simple as: “Thanks for your interest! I’ll be in touch shortly.” Then respond personally as soon as possible. Speed = trust in the summer rush.
Make Every PPC Ad Count This Summer
Digital advertising can be your biggest lead generator this season—if you’re doing it right. By tightening your PPC ad targeting, refreshing your creative, and streamlining follow-up with hot buyer and seller leads, you’ll stand out in a crowded market and turn clicks into clients.
Want to make sure your PPC ads hit the mark this summer? With Ollin One, we’ll help you launch smart, fresh, effective campaigns that actually convert—without having to DIY.
