The best-performing agents know you can’t start summer real estate marketing early enough! As the weather heats up, the last of the spring market moves into summer—and your brand needs to rise with it. If your marketing still feels stuck in spring, it’s time for a seasonal refresh. Summer buyers and sellers are looking for energy, confidence, and clarity. This blog walks you through three easy ways to update your real estate branding so you stay top of mind all season long.
1. Update Your Summer Real Estate Marketing Look
This summer, swap out moody or neutral-toned visuals in your marketing content with brighter, more inviting color palettes that reflect the summer vibe. Think: coastal blues, sunlit interiors, fresh greens. Update your website banners, email headers, and social media templates to match the season’s energy. Keep it on-brand, but inject warmth and personality that resonates with summer buyers.
2. Lean Into Lifestyle Marketing for Real Estate Brands
Summer is all about the lifestyle, and buyers are thinking beyond square footage this season. Highlight outdoor spaces, walkable neighborhoods, patios, pools, and community amenities. Use videos, Instagram stories, and carousel posts to showcase what makes your listings feel like summer. Pair visuals with messaging that taps into seasonal emotions—freedom, movement, and new beginnings.
3. Refresh Your Summer Marketing Plan and Content
This is the perfect time to clean up your email marketing list, update your email signature, and refresh your Realtor bio and headshots if needed. You can also launch a summer content series—think tips for moving during hot weather, backyard staging ideas, or vacation home marketing. Seasonal value-based content builds trust and keeps you in your audience’s feed without always “selling.”
Bring Summer Energy to Your Real Estate Brand
Don’t let your real estate brand fall behind this season. A few simple updates can help you show up with confidence, stay relevant, and attract your ideal clients during one of the hottest markets of the year.
Want help keeping your brand fresh and marketing consistent all year long? Ollin One gives you beautifully branded templates, automated content, and expert support—so you can market like a pro without lifting a finger.
