Real estate farming is one of the best forms of local marketing for agents. But if you're already showing up in your neighborhood and not landing listings, it might not be your effort—it might be your strategy.
Traditional real estate geo-farming methods alone won’t cut it anymore. In 2025, it takes smarter, targeted tactics to truly connect with homeowners and convert them into clients. Here are three strategies you can start using right now to boost your listing count in your farm.
Layer Direct Mail Real Estate Farming and Digital Ads
Old-school mailers still work for real estate farming, but they work even better when paired with digital ads. By running geo-targeted campaigns on platforms like Facebook and Google, you can show up online in the same neighborhoods where you're sending postcards.
This creates multiple touchpoints and makes your name more familiar. Bonus: platforms now allow hyper-local targeting by ZIP code or radius, so you can focus ad spend exactly where it matters most.
Not sure where to focus your marketing? Read this: What’s the Best Real Estate Lead Generation? We Tested These Strategies
Customize Your Real Estate Farming Based on Local Market Trends
If you're still sending out generic “just listed” or “market update” flyers for your real estate farming, then you’re missing a chance to connect. Instead, focus your messaging on what’s really happening in your neighborhood.
Use your MLS to find recent sales data, inventory shifts, or average days on market, and speak to those trends in your content. The more relevant your message, the more trust you build as a true local expert.
Speaking of local experts, if your brand does not reflect your service, it might be time for a makeover. Start here: Real Estate Branding Makeover: Transform Your Brand This Summer
Use Video to Humanize Your Outreach
Most agents in your area are still sending static mailers or emails. Want to stand out? Add a face to your name with quick, casual videos. Film short clips that talk about a recent sale, a local event, or what buyers are looking for right now. Then use geo-targeted Facebook or Instagram ads to distribute them to your farm. When people feel like they know you, they’re more likely to trust—and hire—you.
Start Real Estate Farming That Gets You Listings
If your real estate farming strategy isn’t generating listings, it’s time to evolve. By layering digital ads with direct mail, delivering neighborhood-specific insights, and creating relatable video content, you can rise above the noise and become the go-to agent in your farm.
At Ollin One, we help agents like you implement targeted geo-marketing strategies that actually convert. Let us help you modernize your approach and start getting results.
