Social media is one of the most powerful tools for realtors, but coming up with content ideas—and knowing when to post them—can be overwhelming. Staying consistent is key to maintaining your online presence, but that doesn’t mean you need to spend hours every day on it. This guide provides actionable tips on what to post and when, so you can keep your social media game strong without feeling burned out.
What to Post: Content Ideas That Engage Your Audience
Engaging content is the backbone of successful social media for realtors. Rotate between these five types of posts to keep your audience interested:
- Listings and Open Houses: Share high-quality images, videos, or 3D tours of your properties.
- Educational Content: Post market updates, home-buying tips, or “what to expect” guides.
- Behind-the-Scenes: Give followers a glimpse into your day-to-day life as a realtor.
- Client Stories: Showcase testimonials or photos of happy clients.
- Local Highlights: Share upcoming events, new businesses, or fun facts about your area.
Not sure how to balance these? Ollin One creates branded posts tailored to your style, ensuring you always have something valuable to share. Learn about our approach on the proven process page.
When to Post: Timing Tips for Maximum Visibility
Timing can make or break your social media success. Aim to post when your audience is most active. For many realtors, the following schedule works well:
- Weekdays: Post around lunchtime (12–1 PM) or in the evening (7–9 PM).
- Weekends: Mornings (9–11 AM) are prime for engagement.
- Stories and Reels: These perform well in the late afternoon (4–6 PM).
Tracking your own engagement metrics will help you fine-tune this schedule. Not sure how to track? Ollin One’s monthly reports include analytics so you can see what’s working and adjust. Learn more on our FAQ page.
Stay Consistent: How to Simplify Your Posting Routine
Consistency is key to building trust and staying top-of-mind. Instead of scrambling for ideas or posting sporadically, use a content calendar to stay organized. Tools like Buffer or Hootsuite can help you plan and schedule posts in advance. Even better, partner with a service like Ollin One that handles everything for you—from content creation to automated scheduling.
With Ollin One, you’ll get a customized content calendar filled with pre-made posts tailored to your brand voice. All you have to do is approve them, and we’ll take care of the rest. Ready to simplify your social media strategy? Get started today.
Let Social Media Work for You
Social media doesn’t have to be overwhelming. By knowing what to post, when to post, and how to stay consistent, you can build a strong online presence without sacrificing your time. With Ollin One’s customized content calendars and automated tools, you can focus on selling while we handle the social media.
Ready to streamline your strategy? Contact us today to learn more about our solutions for realtors.
