In the real estate sales industry, referrals are one of the most tried and true ways for both new and experienced Realtors to grow their business. But generating referrals requires more than just great service by agents—it’s about staying top of mind with clients and building lasting relationships. In 2025, simple, strategic follow-up tactics can make all the difference in turning satisfied clients into enthusiastic advocates for your business.
Personalize Your Check-Ins With Real Estate Leads and Clients
A personalized touch can leave a lasting impression on your prospective real estate clients and past clients. Instead of sending generic messages, take the time to reference specific details from your previous interactions. For example, if a client recently bought a home, check in a few months later to ask how they’re settling in.
You can also use life events as touchpoints: birthdays and ‘home anniversaries’ on the date of their home purchase are two great examples. Tools like real estate CRMs with reminders also make it easy to automate these check-ins while keeping them personal. This thoughtful follow-up shows clients you genuinely care and makes them more likely to recommend you to friends and family.
Share Something of Value About Your Local Real Estate Market
As a real estate agent, it helps to regularly share valuable content with your past clients to stay top of mind. Send them updates about the local real estate market, tips for home maintenance, or upcoming community events. This approach keeps you relevant and positions you as a trusted Realtor resource.
For example, you can send a quarterly or monthly email newsletter with home care tips for the season, or share a quick market snapshot that highlights trends in their neighborhood. Consistent, value-driven communication shows clients you’re invested in their success even after the transaction ends, making them more likely to think of you when a referral opportunity arises.
Reward and Recognize Real Estate Referrals
When a real estate client or friend refers someone to you as a Realtor, show them your appreciation with a thoughtful thank-you gesture. This could be as simple as a handwritten note, a gift card to a local business, or a small token of appreciation.
You can also implement a referral program with tiered rewards for clients who refer multiple people. For instance, offer a free home staging consultation or a discount on future real estate services for clients who refer a certain number of people. Recognizing and rewarding referrals not only encourages repeat behavior but also strengthens your relationships with clients.
Build Relationships for More Real Estate Referrals in 2025
Referrals are the lifeblood of a successful real estate business, and building them starts with strong follow-up habits. By personalizing your check-ins, providing ongoing value, and rewarding referrals, you can cultivate lasting relationships that lead to consistent client recommendations. Make 2025 the year you perfect your follow-up strategy and watch your referrals soar.
