Seasonal real estate marketing can be great for referrals, especially when the market slows down in the fall. With a little seasonal flair and genuine appreciation, you can encourage your past clients and sphere to spread the word about your services just in time to connect before the holidays.
Why Fall is Perfect for Seasonal Real Estate Marketing
During the busier months of the real estate cycle, your clients are busy too. But in the slower fall market, people are catching their breath, reconnecting, and having conversations with family and friends.
The season is also rich with opportunities for natural touchpoints, whether through holiday greetings, fall-themed client events, or even sharing local seasonal events. A thoughtful check-in during this period shows you value the relationship beyond the transaction.
Want to connect more effectively this fall? Start here: These 3 Real Estate Lead Follow-Up Tips Will Save You Listings This Fall | Ollin One
Use Client Appreciation Emails to Spark Word-of-Mouth
A well-crafted client appreciation email is a perfect seasonal real estate marketing strategy that does more than say ‘thanks’. Done right, it can gently remind recipients why they enjoyed working with you. Keep it light, personal, and visually appealing.
What to include? Share a local real estate market report, a seasonal homeowner tip, or a roundup of local fall events. Include photos of you in your community or past client moments (with their permission). End with a soft call-to-action, like “If you know someone looking to buy or sell before the holidays, I’d be happy to help.”
Include Seasonal Check-Ins in Your Real Estate Marketing Plan
Real estate referrals most often come from genuine, one-on-one conversations. Use fall as a reason to reach out. A quick text about a neighborhood Halloween event, a small pumpkin drop-off at their doorstep, or even a phone call to wish them a happy Thanksgiving.
These touchpoints feel less salesy, but they still keep you top of mind. Over time, these consistent, meaningful check-ins make it natural for clients to refer you when someone in their network mentions real estate.
Build Real Estate Referrals by Building Relationships All Year
Fall is the season of gratitude — and that makes it the ideal time to turn past clients into enthusiastic advocates for your business. By mixing heartfelt appreciation with small, seasonal gestures, you can keep your relationships strong and your referral pipeline full heading into the holidays. Get More Lead-Generating Ideas by working with Ollin One today.
