Summer is one of the hottest seasons in real estate, but has your summer real estate marketing gone cold? While some agents scramble to win new business or just to serve the clients they already have, top producers have a secret weapon fueling their success: a smart, scalable summer marketing strategy built for connection, conversion, and consistency. If you want to attract more listings, win more clients, and stay visible in a busy market, here’s what you need to know.
Make Your Summer Real Estate Marketing Personal
The best agents don’t disappear once a listing goes live. They continue delivering value across every platform. Whether it’s Instagram reels, monthly email newsletters, or market updates via Stories, their marketing is built to stay present.
Using a content calendar and repurposing assets helps keep things moving, even while juggling multiple deals. The secret isn’t more content—it’s smarter content that connects with your audience consistently.
Ready to plan your schedule and be more efficient? Start here. Create a Weekly Realtor Marketing Plan in Just 15 Minutes
Let Your Real Estate CRM Do the Heavy Lifting
Summer can be hectic, which means manual follow-ups often fall through the cracks. Top agents rely on automated CRM workflows to send check-ins, open house invites, and post-close follow-ups without lifting a finger. These personal touches feel thoughtful to clients—but don’t require time you don’t have. When your CRM is properly segmented and your workflows are dialed in, lead nurturing becomes a background win.
Need more help with your database? Read this. Your Real Estate CRM Is a Gold Mine. Here’s How to Use It
Real Estate Geo-Farm Marketing Campaigns (That Actually Convert)
Smart agents know their local market, and they double down with geo-targeted ads to reach buyers and sellers nearby. By combining localized Google Ads with Instagram and Facebook campaigns, they put their listings and brand in front of the right audience at the right time. Bonus: they track results weekly and adjust based on what’s converting, so no budget goes to waste.
If you’re curious about geo-farming or your current strategy isn’t working, check out our guide: Is Your Real Estate Geo-Farming Strategy Ready for 2025?
Get Top Agent Results With This Summer Real Estate Marketing Plan
The most successful long-term agents don’t just wing it when it comes to summer real estate marketing. They build systems around three pillars: consistent content, CRM automation, and local visibility. The good news? You don’t need a massive budget or a huge team to do the same. With the right tools—and a partner who knows real estate—you can make this your most successful summer yet.
Need help setting it all up? Ollin One helps agents streamline, automate, and scale their marketing—so you can focus on closing, not chasing leads.
