If your real estate website isn’t generating leads, follow these tips. For both agents and teams, it’s critical to make sure your site is optimized to convert visitors into leads. A sluggish, confusing, or outdated website can send potential clients straight to your competitors. Here are four quick fixes to help your site shine this season.
Speed Up Your Site (Before Visitors Click Away)
Slow load times are a silent dealbreaker. If your homepage takes more than 3 seconds to load, many visitors will leave before they even see your listings.
✅ Compress images
✅ Limit heavy plugins
✅ Use a website speed tool like GTmetrix or PageSpeed Insights
Fast-loading sites create a better first impression and reduce bounce rates—especially on mobile.
Still feeling slow? Read: Real Estate Website Optimization: 3 Critical Fixes to Stop Losing Leads
Refresh Your Real Estate Website’s Navigation and Layout
When visitors arrive to your site, they should be able to easily find what they’re looking for. Make sure your top nav menu highlights:
- Your active/sold listing portfolio
- Home valuation tools
- Contact info or booking button
- Neighborhood or lifestyle pages
Also, review your homepage layout. Is it clear, modern, and mobile-friendly? Less clutter = more conversions.
Even if your site is well-designed, it needs to be discoverable. Upgrade your SEO today with our guide, Why SEO Matters for Realtors in 2025 (And Where to Start)
Update Seasonal Content and Calls to Action on Your Website
Give your website a summer refresh with:
- Updated banner images and CTAs
- Fresh real estate blog content tied to summer market tips
- Active listing highlights or “hot properties” sections
Use calls to action like “Book a Summer Showing” or “Find Your Beach Home Now” to match the seasonal energy.
Upgrade Your Real Estate Website With These Tips
Your website is often a client’s first impression—and in summer, you don’t get a second chance. These small updates can dramatically improve performance and conversions during the busiest time of year.
Need help making your website summer-ready? Ollin One can streamline your updates and ensure your online presence supports your real-world success.
