If you’re looking to get more online leads, real estate website optimization might be your silver bullet. For Realtors and teams, your website should be your hardest-working, round-the-clock marketing tool. But if it’s slow, outdated, or confusing to navigate, you’re sending leads straight to your competition.
As spring brings a surge of buyer and seller activity, now is the time to give your site a tune-up. Here are three of the biggest website mistakes realtors make—and simple ways to fix them fast with these real estate website optimization tips.
Slow Loading? Optimize Your Real Estate Website For Speed
In a mobile-first world, people expect pages to load in two seconds or less. Anything slower, and they’re gone. A sluggish real estate website doesn’t just frustrate users, it also tanks your search engine ranking for local real estate agents.
Use tools like Google PageSpeed Insights to test your site’s load time. Then, implement optimization strategies to compress images, remove unnecessary plugins, and choose a reliable hosting provider to improve speed and performance.
Optimize the Mobile Experience of Your Website
Over 70% of real estate agents’ website traffic now comes from mobile devices. If your site isn’t optimized for smartphones and tablets, you’re losing leads before they even see your listings.
To optimize your real estate website for mobile, check that your text is legible, buttons are easy to tap, and your menu is clean and functional. A responsive design isn’t optional anymore—it’s essential.
Improve Your Calls-to-Action (CTAs) to Get More Leads
If your site doesn’t tell visitors what to do next, they won’t do anything. Every page on your website should include clear, action-oriented CTAs like “Schedule a Consultation,” “Download the Buyer Guide,” or “View New Listings.”
Place them strategically above the fold, at the end of pages, and inside blog posts too. Test colors, wording, and placement to find what drives the most clicks. This might be the #1 best real estate optimization trick that will get you more leads.
Unoptimized Real Estate Website? Fix It Before Leads Pass You By
For any real estate agent or team, your website is often your first impression to potential clients. If it’s slow, confusing, or not mobile-friendly, potential clients will bounce. But the good news? These issues are fixable—fast. Clean up your site this spring and make it work for you, not against you.
Need help making your website a lead-generating machine? Ollin One can help you audit your site, optimize for mobile, and build CTAs that actually convert—so you never miss another opportunity.
