Video marketing is one of the most effective ways for Realtors to showcase their real estate listings, build brand awareness, and engage potential new buyer and seller clients. But not all real estate videographers are created equal! Hiring the right videographer for your real estate listing can make the difference between an eye-catching property video and one that gets overlooked. Before making your decision, here are the key questions every Realtor should ask to ensure they’re working with the best fit for their business.
1. What Is Your Experience with Real Estate Videos?
Not all videographers specialize in real estate, and experience matters. Shooting homes, neighborhoods, and lifestyle content requires a different skill set than other types of video production.
What to ask:
✔ Have you worked with real estate agents before?
✔ Can you show me examples of past real estate videos?
✔ Do you understand how to highlight a home’s best features?
Why it matters: A videographer who understands angles, lighting, and movement specific to real estate will create more compelling and marketable content.
Pro Tip: Look for videographers who incorporate aerial drone footage and smooth walkthroughs for a polished, professional look.
2. What’s Included in Your Pricing?
Before hiring and scheduling your listing video shoot, make sure you understand exactly what you’re paying for. Some videographers charge a flat fee, while others have add-ons for edits, aerial shots, or branding elements.
What to ask:
✔ What’s included in your base package?
✔ How many revisions are allowed?
✔ Are drone shots, music licensing, and branding included?
✔ Do you provide different video formats for social media and websites?
Why it matters: Understanding pricing upfront prevents surprises and ensures you get the deliverables you need for your marketing strategy.
Pro Tip: Ask if they offer bulk pricing if you plan to create multiple videos over time.
3. What Is Your Turnaround Time?
In real estate, time is money. A slow turnaround time on listing videos can delay your property marketing efforts and impact the results for your seller client. Ask about timelines to ensure you’re working with a real estate videographer who can meet your needs.
What to ask:
✔ How long does it take to receive the final video?
✔ Do you offer rush editing if needed?
✔ What’s your process for revisions?
Why it matters: A fast, reliable turnaround time ensures your listings hit the market quickly with high-quality video content.
Pro Tip: If you work on tight deadlines, find a videographer with a proven track record of quick delivery without compromising quality.
Choose the Right Videographer to Elevate Your Real Estate Marketing
A great videographer can take your real estate marketing to the next level—but choosing the right one requires asking the right questions. By focusing on experience, pricing, and turnaround time, you’ll find a professional who aligns with your brand and helps showcase your listings effectively.
