Let’s talk about your spring real estate marketing plan. Spring is one of the hottest seasons in real estate—but are you really ready to make the most of it? Many agents rush into the season with outdated marketing strategies or scattershot efforts that miss the mark. Let’s break down the three biggest spring real estate marketing mistakes we see, and how to fix them before they cost you serious leads.
Waiting Too Long to Launch Your Spring Marketing Campaigns
Spring real estate buyers start their search early, and if your marketing isn’t live until April, you’ve already missed a prime window. Your ads, social media, and ideally your sellers’ listings too should be prepped and promoted in advance—not after the rush starts. Start teasing listings, running local awareness ads, and warming up your database as early as February or March to get ahead of the competition.
Tip: Build a spring real estate marketing content calendar that includes email, social media, and listing launches with firm dates to stay consistent.
Repeating the Same Spring Real Estate Marketing Content From Last Year
Buyers and sellers are savvier than ever, and they’ve probably seen last year’s graphics, captions, and videos already. That’s why using stale or recycled real estate marketing content can make your brand feel out of touch. Instead, update your visuals, write fresh descriptions, and tailor messaging around 2025 market trends like low inventory and rising buyer demand.
Tip: Use ChatGPT or Canva to refresh your headlines, test new post formats like Reels or carousels, and inject timely stats or headlines to stay current.
Ignoring Your Sphere of Influence in Spring Real Estate Marketing
When you get busy, it’s easy to forget about your past clients, cool leads, and your local network. But this is exactly when staying in touch matters most. Sending a spring newsletter, dropping a quick personalized message, or showing up on social consistently helps you stay top of mind during this high-opportunity season.
Tip: Segment your email list by buyers, sellers, and past clients so your outreach feels more personal and relevant.
Get Ahead of the Spring Rush
The agents who win in spring are the ones who show up early, show up smart, and stay connected. Avoiding these three marketing mistakes can mean the difference between a season of slow showings or a calendar packed with appointments. Start refining your strategy now—and make this your best spring yet.
