Your real estate online presence is everything for Realtors and teams. Today’s buyers and sellers are doing most of their research online, and your digital presence on websites and social media can either build trust or turn them away.
From outdated bios to poor reviews to inconsistent branding, your online reputation is shaped long before a prospect picks up the phone. The good news? You can take control. Here's how to assess whether your online presence is working for you—and what to fix fast if it’s not.
Inconsistent Branding Is Confusing Your Audience
If your social media profiles, website, and email signature all look different, you’re sending mixed messages. Branding consistency is essential for building trust with your real estate online presence. Ask yourself: Are you using the same headshot, colors, tone of voice, and tagline across all platforms? If not, clients may question your professionalism or think you're less active than you are.
The fix: Audit your digital touchpoints and create a simple brand guide to unify your look and feel.
Poor Real Estate Online Presence Signals Poor Service
When a potential client finds a Facebook page or Zillow profile that hasn’t been updated in months, it doesn’t instill confidence in them. Even worse is a real estate online presence with no reviews, old listings, or outdated contact info. These red flags can cause buyers and sellers to move on to the next agent who looks more active and engaged.
The fix: Set a reminder to update your profiles monthly with fresh content, client testimonials, and recent listings.
Social Proof is the Key to Real Estate Online Presence
Your real estate online presence is not just what you publish online. Client reviews, success stories, and community involvement show that you're not just a salesperson but a trusted local expert. Without this kind of social proof, potential clients have no reason to choose you over your competitors. It’s not bragging; it’s proof of performance.
The fix: Ask happy clients for Google reviews, share testimonials in your content, and highlight local events or causes you support.
Having trouble with engagement from past clients? Start here: The One Email Realtors Should Send After Every Closing
Your Real Estate Online Presence is Your Digital Reputation
Your real estate online presence is your first impression to potential clients. In 2025, successful realtors are the ones who actively manage how they appear online. Keep your branding consistent, update your profiles regularly, and amplify social proof. These simple steps can elevate your reputation and help you win more listings.
Need help polishing your online presence? Ollin One can refresh your brand, clean up your platforms, and ensure your digital reputation is working for—not against—you.
