Did you know that your Google Business Profile, aka Google My Business (GMB), is one of the most powerful (and free!) tools for generating local real estate leads? When potential buyers and sellers search for "real estate agent near me," your GMB profile determines whether you show up—or if a competitor gets the lead instead. If you haven’t optimized your profile, you could be losing valuable traffic. Here’s how to fix it and start capturing more local clients today.
Complete Every Section of Your Google Business Profile
An incomplete Google Business Profile lowers your chances of appearing in local search results. Google prioritizes profiles that are fully filled out, so make sure yours includes:
✅ Your full business name (Ensure it matches your website and other listings.)
✅ Accurate contact information (phone number, website, and email)
✅ Service areas (List the cities or neighborhoods you serve.)
✅ Office hours (Keep them updated, especially during holidays.)
✅ A detailed business description (Include keywords like "top realtor in [your city]" or "homes for sale in [neighborhood].")
Pro Tip: Google rewards active profiles. Keep your information current and make updates as needed to stay visible in search results.
Upload High-Quality Photos & Videos
Google Business listings with photos receive 42% more requests for directions and 35% more click-throughs than those without. Potential clients want to see you, your office, and your listings before they reach out.
What to upload:
📸 A professional headshot and team photos
🏡 Photos of homes you've sold and active listings
📍 Neighborhood highlights to showcase local expertise
🎥 Short videos introducing yourself and explaining your services
Pro Tip: Update your photos regularly! Google favors fresh content, so upload new images every few weeks.
Get More (and Better) Reviews From Your Real Estate Clients
Positive reviews boost your credibility and help your Google Business Profile rank higher in local search results. The more high-quality reviews you have, the more likely potential home buyer and seller clients will trust you.
How to get more reviews on your Google Business page:
⭐ Ask happy clients to leave a review after closing.
📩 Send a follow-up email with a direct review link.
📢 Mention it in your social media posts and email newsletters.
🎁 Offer a small incentive (like a coffee gift card) for leaving a review.
Pro Tip: Respond to every review—good or bad. Engaging with reviews signals to Google that you’re active and reliable, improving your visibility for local real estate search.
Optimize Your Google Business Profile for More Real Estate Leads
Your Google My Business profile is one of the easiest ways for Realtors to attract high-quality local leads—without paying for ads. By completing your profile, uploading engaging photos, and collecting more reviews, you’ll improve your visibility, build trust, and get more clients calling you first. Don’t let a poorly optimized profile cost you business—start making these updates today!
