When it comes to local SEO for Realtors, your summer real estate marketing plan isn’t complete without optimizing your Google Business Profile (GBP). When buyers and sellers search for real estate agents near them, your GBP is often their first impression. A few small seasonal updates can dramatically increase your visibility, click-through rate, and lead generation potential. Here's how to stand out this summer.
1. Refresh Your Cover Photo for Fresh Local SEO
Your Google Business cover photo is the digital equivalent of curb appeal. Swap out photos of fall/winter listings, or generic images, for something that feels bright, warm, and local. Think blue skies, summer staging shots, outdoor patios, or neighborhood views. This not only makes your profile feel current but also subconsciously connects your services to the season.
2. Upgrade Local SEO By Adding Your Business Hours and a Detailed Description
If your availability shifts in the summer (more weekend hours, open house events, etc.), make sure to update your business hours on your Google profile. Also, revise your business description to reflect what you're currently focused on, using keywords and phrases that are relevant to common search terms by prospective clients.
Example: “Helping families buy and sell homes in [Your City] just in time for summer moves.” These keywords help with search and make your profile feel relevant.
3. Add Summer Listings and Social Posts to Your Google Business Profile
Google Business Profiles now allow you to add posts—just like a mini blog or your social media feed. Why not post what your content from Instagram or Facebook on Google too?
Use this space to feature new listings, open houses, or summer home tips. Add bright photos, a clear call-to-action (like “Schedule a showing”), and link to your site. Active posts show Google (and clients) that you’re engaged and in demand.
Get Found First This Summer By Upgrading Your Local SEO for Realtors
Your Google Business Profile is one of the easiest tools to optimize as a Realtor to maximize local SEO—yet it’s one of the most overlooked. A few seasonal tweaks can make a major difference in how local clients find and trust you online.
Ready to make your profile work harder (without doing all the work yourself)? With Ollin One, we help agents automate local visibility—from GBP to ads and beyond.
