Your Google Business Profile (aka Google My Business or ‘GMB’) is often the first thing a potential client sees—so what does yours say about you right now? If it’s still showing summer photos, outdated business hours, or missing any signs of life, it might be time for a quick seasonal refresh. Here are 3 easy updates every real estate agent should make to their GMB profile before Q4 hits.
Update Your Google Business Profile Photos for Real Estate Seasons
Visuals are important to making your Google Business Profile stand out for real estate. And fall is a fabulous time to swap in new headshots with seasonal backdrops, autumnal listing photos, or behind-the-scenes shots of you prepping homes or attending local fall events. Google prioritizes active profiles, and fresh photos signal that you’re engaged and current.
Post Events or Offers on Your Google Business for Real Estate
Hosting a fall open house, client appreciation event, or community pumpkin patch giveaway? Add it to your Google Business profile for your real estate team using the “What’s New” or “Event” post feature.
You can also highlight fall-friendly services like “Pre-Holiday Home Valuation” or “End-of-Year Listing Prep Consultations.” These updates not only help with SEO, they show your audience you’re active and available.
While you’re at it, use this checklist for more open house leads! Get More Buyer Leads With This Open House Checklist for 2025 | Ollin One
Update Your Google Business Info for Q4 Real Estate
Planning to change your hours around the holidays? Add those updates to your Google Business real estate profile now so clients aren’t left guessing.
Even if your hours stay the same, reviewing your business description to reflect your current focus (like prepping sellers for 2025 or helping buyers close before year-end) can keep your messaging relevant.
Your Google Business Profile is a Real Estate First Impression
Google Business Profiles are often the first thing real estate clients see from an agent or team. You only get one chance to make a good first impression.
By adding fresh fall photos, sharing timely events or services, and making sure your business info is up to date, you’ll build trust, improve visibility, and stay top of mind when buyers and sellers start making Q4 moves.
Need help making your GMB profile stand out this season? Ollin One can optimize your local presence and keep your online brand working 24/7.
