Social media is one of the most powerful tools for building your real estate brand, attracting leads, and staying connected with past clients—but only if you’re using it effectively. If your engagement is low, your content isn’t reaching the right audience, or you’re not seeing results from your efforts, it might be time to reevaluate your social media strategy. Here’s how to refine your approach and start seeing better results.
Are You Posting the Right Real Estate Social Media Content?
As a real estate agent, if your social media posts aren’t generating engagement, you might not be sharing the right mix of content. Successful real estate social media accounts balance valuable, relatable, and engaging posts—not just listings
Types of content that perform well:
✔ Local market updates and real estate tips
✔ Behind-the-scenes looks at your day-to-day as an agent
✔ Home tours and virtual walkthroughs
✔ Client success stories and testimonials
✔ Engaging polls, Q&A sessions, and interactive posts
How to fix it: Audit your past posts to see what’s working (and what’s not), then adjust your content strategy to include more value-driven and interactive content.
Are You Actually Engaging With Your Audience?
Social media isn’t just about posting—it’s about building relationships. If you’re only posting and not interacting, you’re missing out on valuable engagement opportunities.
Ways to boost engagement:
💬 Respond to comments and DMs quickly to build trust.
📢 Share and comment on local community events and business pages.
👍 Like and comment on past clients’ and prospects’ posts to stay visible.
🎤 Use interactive features like Instagram Q&As and polls.
How to fix it: Block out 10-15 minutes per day to actively engage with your audience. The more interactions you initiate, the more visible your posts will become.
Are You Consistent with Your Posting Schedule?
Posting sporadically can hurt your real estate social media growth. Consistency is key for Realtors to keep your brand top-of-mind and ensure that your audience sees your content.
How often should real estate agents post to social media?
- Instagram & Facebook: At least 3-5 times per week
- Instagram & Facebook Stories: Daily for better visibility
- LinkedIn: 1-3 times per week for professional engagement
- TikTok & Reels: 2-4 times per week to boost discoverability
How to fix it: Create a content calendar with scheduled posts so you don’t fall behind. Plan posts at least two weeks in advance and use scheduling tools like Meta Business Suite or Later to stay consistent.
Refresh Your Real Estate Social Media Strategy for Better Results
If your social media engagement has slowed down, it’s time to reassess your approach. By refining your content strategy, engaging with your audience, and posting consistently, you’ll attract more leads and build stronger relationships online. Take a step back, adjust your strategy, and start maximizing your social media impact today.
