Ready to upgrade your real estate video marketing? You’re right on time. Summer’s here—and so is a fresh bump of listings and homebuyer demand. If you want to break through the noise, video marketing is your secret weapon.
In 2025, engaging video content isn’t a nice-to-have. It’s essential for grabbing attention, building trust, and converting leads. Here’s how to create scroll-stopping videos that help you win the summer season.
Master the 3 Types of Real Estate Video Marketing
To keep your audience engaged, rotate between these three core formats of video marketing for Realtors:
🎥 Property Tours: Highlight the features, flow, and feel of each listing. Use captions for mobile viewers.
🎤 Agent Intros + Behind-the-Scenes: Humanize your brand and show your expertise.
📲 Local Lifestyle Content: Spotlight neighborhoods, restaurants, parks, and events that sell the area.
Pro Tip: Use vertical video for Instagram Reels and YouTube Shorts, formats that dominate mobile screens.
Not sure what to post about? Read our Summer Real Estate Content Ideas for Social Media Posts
The Best Real Estate Video Marketing is Short, Sweet, and Subtitled
Before you dive in to film and edit videos, remember that attention is in high demand. You’ve got just 3 seconds to stop someone mid-scroll. That means your video needs:
- A strong hook in the first 5 seconds
- Clear visuals (think: great lighting and framing)
- Subtitles—because most users watch on mute
- A call to action (like “DM for a private tour” or “Click to learn more”)
In our experience with real estate social videos, agents should aim for 30–60 seconds for social and under 3 minutes for YouTube.
Promote Your Videos Where Buyers Are Already Scrolling
Don’t let great content sit unseen by posting it into the void. Instead, post your real estate marketing videos strategically across the most important online platforms, including:
📍 Instagram Reels
📍 Facebook Stories
📍 YouTube (Shorts + full tours)
📍 LinkedIn (for agent branding)
📍 Google Business Profile (yes, you can upload video!)
And don’t forget to embed videos on your listing pages and email newsletters for even more views.
Want another boost to your marketing? Read our post: Why Traditional Real Estate Marketing Is Dead (And What Works Now)
Win More Leads With Real Estate Video Marketing
In today’s fast-paced digital world, real estate video marketing is one of the most powerful tools that Realtors have. With a few simple upgrades, your video content can drive more traffic, capture buyer interest, and keep your brand top-of-mind all summer long.
Ready to level up your video strategy without spending hours editing? Ollin One helps you stay consistent with high-impact video content and expert marketing support.
