Fall might feel like a slower season—but for savvy agents, it’s a goldmine for listings. With the right targeting, one well-placed PPC campaign can attract motivated sellers in your farm area and set you up for a strong Q4. The trick? Combining geo-farming strategy with hyperlocal ad precision to reach homeowners who are ready to move before the holidays.
Step 1: Define Your Farm Area and Seller Persona
Before you touch an ad platform, get laser-focused on who and where you’re targeting. Identify your top-performing neighborhoods, check turnover rates, and pinpoint the type of seller most likely to list this fall (downsizers, relocators, or investors). Geo-farming strategies for realtors work best when they’re narrow—focus your budget on the ZIP codes and demographics that actually deliver results.
Step 2: Build a PPC Campaign That Speaks to Motivated Sellers
Once your area is defined, it’s time to craft an ad that feels personal. Use headlines like “Thinking About Selling Before the Holidays?” or “See What Homes Are Selling for in [Neighborhood].” Focus your ad copy on local relevance and urgency, and send clicks to a custom landing page with a free home valuation tool or seller checklist. Well-structured PPC campaigns for real estate convert best when they offer immediate, hyperlocal value.
Step 3: Optimize, Measure, and Retarget
Your ad doesn’t end at launch. Monitor performance weekly—click-through rates, cost per lead, and conversion quality—and adjust your keywords and visuals based on what’s working. Add retargeting to stay in front of homeowners who clicked but didn’t convert. When you combine PPC precision with ongoing optimization, your ad becomes a long-term listing machine, not just a one-time experiment.
Turn One Campaign into a Season of New Listings
You don’t need multiple ads to dominate your market—you just need one well-crafted, hyperlocal campaign that speaks directly to your ideal sellers. By pairing PPC campaigns for real estate with smart geo-farming strategies, you can generate high-quality leads, build brand recognition, and fill your listing pipeline before the new year.
✨ At Ollin One, we help agents design, launch, and optimize PPC campaigns that actually work—blending strategy, creative, and targeting to generate real results. Let’s make your next ad the one that changes your business.
