Looking for Google Business Profile optimization strategies? ‘Tis the season! The holidays can be a prime time to attract buyers and sellers—if your Google Business Profile is in top shape. In just a few strategic updates, you can improve your local visibility, build trust, and stay on clients’ minds through Q4. Here are five easy tweaks you can make now for maximum seasonal impact.
Optimize Your Google Business Profile With Fresh Seasonal Photos
Photos help your Google Business Profile optimization feel alive and relevant. Swap out older images for seasonal ones—think cozy interiors, festive curb appeal shots, or autumn neighborhood scenes. Google rewards businesses with active Google Business Profiles, and updated photos show potential clients that you’re active, local, and ready to help them make their next move before year’s end.
Update Your Business Hours and Holiday Availability
Many real estate agents and other businesses forget to update their hours for holiday schedules. Even if you’re working normal hours, make sure your profile reflects it. This builds trust with prospects who may be hesitant to reach out during the busy season.
If you’re hosting holiday events or offering special seasonal services (like free home staging consultations), highlight those in your business description and posts too!
Want to skip Google and get more referrals straight to you? Start here. Here’s How Agents Can Get More Real Estate Referrals in 2025 | Ollin One
Post Holiday-Themed Updates and Events to Your Google Business Profile
You can also create posts and updates for Google Business Profile optimization. Use them to share holiday open houses, client appreciation events, or seasonal market tips. Posting consistently can increase your visibility in local search results. Plus, it’s a low-effort way to engage leads who may be in early research mode before buying or selling in the new year.
Google Business Profile Optimization for the Holidays
Small updates to your Google Business Profile optimization can have a big impact on your local visibility and lead generation during the holiday season. By adding seasonal photos, keeping hours updated, and posting timely events, you’ll stay top-of-mind and ahead of competitors who let their profiles go stale.
Ready to make sure your online presence works as hard as you do? Ollin One can optimize your Google Business Profile, manage your seasonal marketing, and keep your brand looking sharp year-round—so you can focus on closing deals.
