Thinking of updating your geo-farming strategy during the slower holiday real estate market? Even the fall months can change the way buyers and sellers behave—and your geo-farming strategy needs to keep up!
With shifting client demographics and interest levels this time of year, it’s smart to reassess your geo-farming approach. Here’s how to decide if it’s time for an update and what adjustments can help you stay relevant before the holidays.
Update Your Geo-Farming Strategy for Demographics and Activity
What works for spring real estate geo-farming strategy may not work in the fall. Families may have moved, new developments may have changed traffic patterns, and some homeowners could be thinking ahead to a New Year move.
When the market slows down, take time to review your CRM data and local MLS stats to see if your target audience or activity levels have shifted. If a previously hot area has cooled, consider expanding your farm radius or adjusting your messaging to match who’s really there now.
Is your CRM too messy to use? Start here. Organize Your Real Estate CRM in Minutes: A Realtor’s Quick-Start Guide - Ollin Reach
Adjust for Seasonal Buyer and Seller Motivations
Fall and early winter buyers and sellers have different priorities than their spring counterparts. They might be motivated by tax deadlines, school schedules, or the desire to close before the holidays.
Make use of this shift by updating your geo-farming strategy and collateral—like real estate postcards, social ads, and door drops—with messaging that speaks to these specific motivators. If you’re still using generic copy about “summer selling season,” you’re missing an opportunity to connect.
The Best Geo-Farming Strategy is Both Print and Digital
As people get busier, it’s easier to miss a single postcard or ad. That’s why combining print and digital can make your marketing go further.
Geo-targeted Facebook or Google ads layered with consistent mailers and event marketing (like sponsoring a neighborhood fall festival) can make sure you’re seen multiple times—without feeling repetitive. This consistent presence is key to staying top-of-mind during the pre-holiday rush.
Ready to start digital advertising? Read our guide. Digital Ads for Real Estate Agents: 2025 Guide - Ollin One
Keep Your Real Estate Geo-Farm Strong All Year
The pre-holiday season is the perfect time to evaluate your real estate geo-farming strategy. By reviewing demographic shifts, updating your messaging, and combining multiple marketing channels, you’ll build trust and visibility right when homeowners are thinking about their next move.
Want help fine-tuning your geo-farming strategy? Ollin One can create targeted, multi-channel campaigns that help you win more listings in your farm area.
