Ready to attract more buyers to your open house with our checklist for 2025? The reality is that real estate open house events are far from obsolete, even in the digital age, but the way you run them might need a refresh.
If you’re still relying on balloons and a few flyers, you’re missing major opportunities to connect with qualified buyers. Use this step-by-step checklist to make your next open house a true lead magnet.
For a Better Open House, Prep the Property Like a Pro
First impressions matter. Deep clean, declutter, and stage the space with your target buyer in mind. Think beyond furniture—add lifestyle touches like fresh flowers, neutral scents, and even soft background music. Make sure all lights work, blinds are open, and every room feels inviting.
Promote Your Open House Where It Counts
Here’s another crucial step with your open house checklist in 2025. Start your marketing 5–7 days before the event. Use a mix of Instagram Reels, Facebook Events, email blasts, and community boards like Nextdoor.
Boost posts with geo-targeted ads for maximum local reach. Don’t forget to update your listing on the MLS with open house details, too.
Wondering where to start with digital advertising? Read - Digital Ads for Real Estate Agents: 2025 Guide
Don’t Forget to Capture Leads at Your Open House
Want more buyer leads from your open house events? Skip the paper sign-in sheet. We recommend using a tablet or QR code that links to a digital form. You can use a premium open house app like Curb Hero or Open Home Pro, or create a free form using Google Forms.
As a bonus, you can also offer a downloadable buyer guide or neighborhood report as a lead magnet. Make it easy for guests to leave their contact info—and follow up within 24 hours to stay top of mind.
Once you’ve got their info, you can gently keep in touch with email. Learn more in our guide: Why Email Marketing for Realtors is Still Key in 2025
Upgrade Your Listings With This Open House Checklist for 2025
Today’s buyers expect more than cookies and brochures. They want a seamless, professional experience—and your open house should deliver. From standout staging to smart digital follow-up, a modern open house is your chance to build connections that convert.
Want help leveling up your open house strategy this year? With Ollin One, we’ll help you automate your promotion, capture every lead, and follow up like a pro—so your next open house doesn’t just get visitors, it gets results.
