Fall real estate marketing brings more opportunities than pumpkin spice and sweater weather—it’s also a prime time to remind your farm you’re the go-to agent in town. But staying top-of-mind takes more than a few flyers or a cold postcard. Here’s a tactical checklist to keep your visibility high and your listing pipeline active through the fall season.
Update Your Google Business Profile (Yes, Again)
Our first tip for fall real estate marketing? Google favors fresh content—and so do potential clients. If you haven’t touched your Google Business Profile since summer, it’s time for a fall refresh. Update your hours (if applicable), swap in seasonal photos, and publish a quick post about current market conditions or a fall home checklist. Local SEO matters now more than ever.
Community Events Are Perfect for Fall Real Estate Marketing
Being visible in your farm area isn’t just about buying ads and sending mailers. It’s about showing up IRL. This fall, you could sponsor a booth at the local harvest fest, bring coffee to a youth sports game, or co-host a pumpkin patch photo booth with another business. Your face in the community builds trust faster than any digital ad.
Adjust Your Geo-Targeted Ads for Fall Real Estate Marketing
Fall homebuyer and seller behavior isn’t the same as summer. Update your Facebook and Google ad copy to speak to seasonal motivations like “sell before the holidays” or “move before the new year.” Bonus tip: Tighten your targeting radius for fall real estate marketing and focus on your core farm and highlight nearby sales or listings.
Stay Local, Stay Visible, Stay Booked This Fall
Fall may not feel as flashy as spring, but it’s a real estate marketing goldmine for agents who stay active and visible. By updating your Google presence, showing up in the community, and tightening your ad strategy, you’ll stay top-of-mind in your farm—right when sellers start thinking ahead to the holidays or the new year.
Want help dialing in your fall visibility strategy? Ollin One helps agents run geo-farming campaigns that build authority and attract listings.
