Let’s talk about video for your real estate listings. The truth is, if you're still relying solely on photos and written descriptions to sell homes in 2025, you’re already behind. Video content—especially short-form tours and social media reels—is now non-negotiable for Realtors in many markets. Homebuyers watch listing videos before they walk in, and listings with video consistently attract more clicks, shares, and offers. Let’s break down why video matters for real estate listings, and how to use it effectively without becoming a full-time filmmaker.
Buyers Expect Videof or Real Estate Listings—And They Engage More
Today’s buyers, especially millennials and Gen Z, expect to see homes in motion. Video gives real estate listings a sense of space, flow, and emotional connection that photos alone can’t capture.
According to NAR, listings with video receive 403% more inquiries than those without. Whether it’s a full walkthrough, drone shot, or a 30-second reel—video grabs attention and builds trust. Think of it as your virtual open house that’s always “on.”
Social Platforms Prioritize Video
Instagram, Facebook, YouTube, TikTok—every major social media platform is pushing video content to the top of feeds. That means your real estate listing video doesn’t just Exist on the MLS. It becomes a social asset.
Use reels to highlight key features, neighborhood vibes, or “just listed” teasers. Don’t overthink it—authentic, well-lit clips from your phone can go a long way. Pro tip: Use closed captions and fast-paced editing to hold viewer attention.
You Don’t Need to Be a Video Pro for Real Estate Listings—Just Be Consistent
Perfection isn’t the goal, connection is. Most smartphones shoot high-quality video these days, and simple editing tools like CapCut or Canva make polishing easy. Create a checklist: one full walkthrough, one 15-second reel, and one agent-on-camera intro per listing. Batch filming makes the process more efficient, and you’ll quickly build a library of content that works for email, social, and listing pages.
Don’t List a Home Without Video in 2025
Video is no longer a bonus for real estate listings. It's the most powerful way to showcase the property, connect with buyers, and grow your brand. By integrating video into every listing, you’ll stand out in crowded markets, increase your reach, and convert more lookers into serious leads.
Want help streamlining your real estate marketing and incorporating high-converting video into your strategy? Ollin One makes it easy to plan, post, and promote your listings with video-ready templates and tools—no editing degree required.
