Spring 2025 is bringing new shifts to the real estate market, and savvy agents are already adjusting their marketing to stay competitive. Whether you’re noticing changes in buyer behavior, listing volume, or ad performance, now is the time to reassess your strategy. Let’s break down what’s changing and what you can do about it.
Interest rates, affordability concerns, and lifestyle changes are reshaping what buyers want this spring. More buyers are prioritizing flexibility, remote work capabilities, and outdoor space. If your listings or marketing are still focused on outdated selling points, you’re missing the mark.
How to fix it:
With limited listings in many markets, competition among agents is fierce. That means your listing presentation, digital presence, and client follow-up all need to be airtight to win and retain clients.
Strategies to compete:
The agents thriving this season are embracing newer digital tactics like short-form video, hyperlocal ads, and AI-powered follow-ups. If you haven’t updated your marketing plan since last year, you’re missing key tools that give others a competitive edge.
Here’s what to focus on:
Spring 2025 is not the time to rest on last year’s strategy. The agents who win in a shifting market are those who stay informed, act fast, and meet buyers and sellers where they are. Whether it’s refreshing your message, embracing new tech, or improving your listing pitch, a few smart updates can yield major results.
If you need help updating your marketing for today’s market, Ollin One is here to guide the way.
Looking for the best real estate lead generation strategies? You’re just in time. Spring is prime time for real estate, and you’re leaving money on the table if your lead gen isn’t sharp. So, we put five of the most popular strategies to the test (yes, real-world results!) to see which ones deliver the best marketing ROI for real estate agents this season. If you're wondering where to put your time and marketing dollars, this breakdown has you covered.
Pay-per-click (PPC) campaigns like Google Ads are a quick and effective strategy for real estate lead generation—but they can get pricey, fast. In our testing, PPC delivered immediate leads, but the cost per conversion was higher than most other channels. To get the most out of PPC, tighten your targeting (try geo-fenced ads), use strong ad copy with local keywords, and send leads to a well-optimized landing page. Great for agents with bigger budgets and shorter timelines.
Geo-farming works best as a long-term real estate lead generation method, but it still holds value in the busy spring season if you’ve laid the groundwork. Our test campaigns included direct mail paired with local social media ads. Results were solid, especially in neighborhoods where the agent had already established a presence. Pro tip: mix print with retargeted Facebook ads for top-of-mind dominance in one zip code.
Instagram, Facebook, and TikTok offered high engagement at a low cost—especially with video content and local hashtags. The trick to real estate lead generation via social media is consistency and authentic content. Live walkthroughs, market updates, and client stories performed best. Bonus: paid social ads with strong calls-to-action helped capture cold leads who weren’t actively searching yet.
There’s no single “best” strategy—each tactic shines in different ways. PPC gets fast traffic, geo-farming builds authority, social media grows your brand, email nurtures trust, and past clients deliver referrals. The agents seeing the best results this spring? They’re combining at least 2–3 of these methods with smart automation and consistent messaging.
Need help pulling it all together into a system that works? That’s where Ollin One comes in—bringing your lead generation under one streamlined platform.
Is your real estate lead follow-up lacking? You worked hard to generate those leads—don’t lose them with poor follow-up. The truth? Most agents are making the same three mistakes over and over again. The good news: these are easy to fix with the right tools and strategy. Let’s walk through what’s going wrong and how to get your lead follow-up back on track—fast.
When it comes to real estate lead follow-up, time is money. Studies show that leads are 21x more likely to convert if contacted within the first 5 minutes. Yet, many real estate agents wait hours to follow-up, or even spend days before responding. In the spring and summer housing market rush, that delay can cost you a deal. To fix this, use automated systems to instantly respond via text or email the moment a lead comes in. CRM tools like Follow Up Boss or Ollin One can help you strike while the iron’s hot.
One-size-fits-all doesn’t cut it anymore for real estate lead follow-up. If your emails or texts sound like they were copied from a template, your leads will tune out fast. So what’s the answer?
Personalization. When you design your real estate lead follow-up system, segment your leads based on where they came from—Zillow, open house, referral—and tailor your message accordingly. The best part is, you don’t need to do this manually. Automation tools let you personalize at scale, ensuring every lead feels seen.
In real estate and any sales work, the average lead needs 8–12 touches before converting. Many real estate agents follow up once or twice, then move on. That’s a huge missed opportunity.
The fix? Create a long-term nurture sequence that spans weeks or even months. Use a drip campaign that delivers value—market updates, home tips, or recent sales—to stay top of mind. With smart automation, you stay visible without overwhelming your calendar.
If you’re not converting buyer and seller leads, the problem might not be the leads—it’s how you’re following up. By fixing these three common real estate lead follow-up mistakes and leaning into automation, personalization, and consistency, you’ll start seeing better results fast.
Want to upgrade your follow-up strategy without spending hours in your CRM? Ollin One helps you automate smart, personalized sequences that actually convert.
Using AI for real estate marketing is no longer science fiction. It’s now a daily part of how many successful agents run their businesses. From automating your real estate marketing to analyzing lead data, artificial intelligence can make your life easier and your strategy sharper. But not every tool is worth your time. In this post, we’ll break down the pros and cons of using AI in real estate marketing so you can decide what actually works for your business.
AI-powered tools can help you streamline marketing tasks that used to take hours. Think automated email campaigns that adapt based on client behavior, chatbots that respond instantly to website visitors, or software that writes property descriptions based on MLS data. Tools like ChatGPT, Jasper, and RPR AI Reports can also help you generate content faster, freeing up your time for high-touch client work. The result? More consistent marketing, quicker response times, and a more polished brand presence.
While AI excels at saving time and scaling content, it still lacks emotional intelligence. Clients want personalized experiences, and nothing replaces the trust built from human interaction. Relying too heavily on automation can make your brand feel generic or even cold. You also need to fact-check outputs from AI tools—while helpful, they’re not always accurate. The key is using AI to assist, not replace, your expertise.
The smartest agents are blending AI with their personal touch. Use automation to handle lead follow-up sequences, appointment scheduling, and even social media posts—but layer in your voice, your market knowledge, and your client relationships. Tools like Ollin One can help you strike that balance by integrating intelligent automation with human-centered strategy.
AI can be a powerful tool in your real estate marketing toolbox, but only if used strategically. By blending automation with authenticity, you can scale your business without sacrificing your client relationships.
Looking for a smarter way to use AI in your real estate business? Ollin One gives you the tools to automate what you can—and personalize what you should.
Ready to dominate your local real estate market? To stand out locally, whether as a solo agent or part of a team, your marketing needs to go beyond the basics. No matter if you're in a competitive metro or a quiet suburban community, these three high-impact strategies will help you dominate your local real estate market and win more listings this year.
Your Google Business Profile (formerly Google My Business) is often the first impression buyers and sellers get when they search for real estate agents in your local market. Make sure your hours, contact info, service areas, and business description are current. Add new photos, respond to reviews, and use posts to promote open houses or summer tips—Google loves fresh content, and so do local clients.
Geo-targeted ads are one of the most effective ways to dominate your local real estate market and reach clients where they live (literally). Use platforms like Facebook and Google to run hyperlocal campaigns that promote listings, offer home value estimates, or highlight your recent neighborhood wins. Set clear location parameters and create copy that feels personal and timely to capture attention and clicks.
Consistent local content builds trust and keeps your brand top of mind. Plan weekly posts that spotlight your community—think neighborhood spotlights, local business features, and seasonal events. Pair that with expert advice tailored to your market (“3 things to know before buying in [Your Town] this summer”), and you’ll position yourself as the go-to local expert.
Want to win more clients and sell more listings as the go-to local real estate agent? You don’t have to outspend the competition—you just have to outsmart them. By fine-tuning your Google Business Profile, targeting the right people with paid ads, and sharing content that matters to your neighbors, you’ll create a summer marketing machine that drives real results.
Need help building out a full summer strategy? Ollin One gives you everything you need—from content to campaigns—to become your area’s most visible and trusted agent.
As competition heats up this summer, so should your real estate video marketing strategy. In 2025, video is no longer optional for agents and teams—it’s essential for standing out online and connecting with today’s buyers and sellers. Whether you're camera-shy or content-ready, this guide walks you through the most effective video marketing formats and how to use them to boost visibility, engagement, and leads this season.
Along with photos, listing videos are still king, but only if done right. Be sure to capture good natural light, a clear voiceover, and smooth transitions to create a professional yet personal walkthrough. Highlight unique features, the neighborhood vibe, and what makes this property summer-ready (hello, pool or patio?). Keep it under two minutes for max impact on social.
Buyers are scrolling, and your real estate video marketing has to be good to stop their thumb. Quick 15–30 second clips of behind-the-scenes moments, “just listed” teasers, or quick tips (like staging hacks or local hot spots) can skyrocket engagement. Add trending audio and keep the energy high—this is your chance to humanize your brand and stay top-of-feed.
Not every video has to feature a property. Thought leadership builds trust—and summer is the perfect time to explain why buyers or sellers should act now. Share what’s happening in your market, mortgage news, or even myth-busting tips for hesitant homeowners. A weekly or monthly “Market Minute” can position you as a go-to expert.
The best part about video marketing for real estate agents? You don’t need a production team, just a solid plan. By mixing listing tours, quick tips, and market insights, you can create an engaging video strategy that works while you sleep (or show homes).
Want help launching a scroll-stopping video campaign this summer? Ollin One makes it easy with built-in templates, scheduling tools, and support designed for busy agents.
The summer real estate season is in full swing, and while many agents are focused on chasing new leads, it’s the perfect time to look back and re-engage past clients. Why? Because, re-engaging past real estate clients isn’t just smart marketing, it’s one of the most cost-effective ways to generate repeat business and referrals.
Let’s walk through how to reconnect with your past clients in meaningful, strategic ways that keep your business top of mind (and heart).
Instead of a generic “Just checking in” message, offer something helpful to re-engage your past clients. For example, a quick market update, tips for maintaining their home in the summer heat, or your favorite local summer events can turn your email or postcard into a thoughtful gesture. Keep it short, friendly, and branded to you—you’re reminding them why they loved working with you in the first place!
Nothing beats face-to-face connection. A casual ice cream social, outdoor picnic, or sunset happy hour is a great way to re-engage and reconnect with past clients—and potentially meet their friends and family too. It’s low-pressure, high-impact branding that reminds people you’re still active, engaged, and local.
Once you’ve reconnected, it’s a great time to ask happy past clients for a Google review or referral. Don’t beg—offer a simple script or link, and remind them how much it helps your business grow. A little gratitude goes a long way. And if you’ve recently helped someone they know, it might be the nudge they need to pass your name along.
Don’t wait until the market slows down to reconnect. Summer is full of natural opportunities to check in, add value, show appreciation, and re-engage your past client database. These simple, thoughtful touches can lead to valuable referrals, repeat business, and long-term loyalty.
Want help creating a re-engagement campaign that feels as good as it performs? Ollin One gives you ready-made tools and strategies to turn past clients into future business—all while saving you time.
AI tools for Realtors are getting smarter and more effective, and they couldn’t have come at a better time! Summer’s heating up, and so is the competition. If you’re feeling the pressure to stand out, AI might be your secret weapon. From smarter email sequences to automated content and hyper-personalized ads, today’s AI tools for Realtors can save time and increase your impact—without replacing your personal touch. Let’s explore the best ways realtors can use AI to work smarter this summer.
Creating social posts, listing descriptions, and emails takes time—and consistency is key during the summer real estate market. For Realtors or any other sales professionals, using AI tools like ChatGPT, Jasper, or Copy.ai can help you generate effective marketing copy in seconds, helping you connect with new leads even when you’re slammed with showings.
The trick? Use AI to create a first draft, then personalize it with your own voice, local insight, and a touch of humor or heart. Let AI tools do the heavy lifting, then add your personal touch to make it authentic.
When it comes to real estate lead follow-up, speed matters—especially in summer when buyers and sellers are still active. AI-powered CRM tools for Realtors, such as Follow Up Boss or kvCORE, allow you to automate responses the moment a lead comes in.
We recommend setting up personalized sequences that feel like you’re writing them yourself (because you are, in advance!). This way, you stay top of mind while freeing up time for showings, closings, and sunscreen.
Don’t just guess what’s converting with your marketing campaigns. Use AI tools for Realtors to find out! Tools like Google Analytics 4, AdCreative.ai, or Predii can uncover trends in ad performance, email engagement, and content reach.
Knowing what to double down on helps you spend less and earn more. Summer’s short—let the data do the talking.
AI won’t replace your skills—it enhances them. By using AI to speed up content creation, automate timely responses, and refine your strategy, you’ll have more time for clients and closings. This summer, work smarter with tools that support your brand, not replace it.
Want a strategy that combines the effortless feel of AI with your authentic voice? Ollin One helps agents like you run smarter marketing—without losing the personal connections that make your business thrive.
Summer is prime time for real estate agents to buy PPC ads to find new buyer and seller leads—but if your digital ads aren’t converting, you could be burning through your budget with no results to show for it.
The truth about PPC ads for Realtors? Many agents make the same avoidable PPC mistakes every year. Whether you're running Facebook, Google, or Instagram ads, fixing these issues before the season peaks can boost visibility, leads, and closings. Here’s what to watch for.
Casting a wide net with your PPC ads might seem smart in a hot market, but overly generic targeting can quickly drain your ad spend. If your real estate lead audience includes everyone within 50 miles, you're likely paying for clicks that won’t convert. Narrow your geo-targeting to specific zip codes, neighborhoods, or income brackets that reflect your ideal client. This makes every dollar count—and boosts lead quality.
If your PPC ad images and copy don’t scream “summer real estate,” or connect with the current homebuyer/seller experience, they’re easy to scroll past. Use sunny, seasonal visuals—think staged patios, poolside shots, or local summer events. Update your copy to reflect what buyers care about now: “Move in before the new school year” or “Host summer BBQs in this dream backyard.” Make it timely and irresistible.
The leads you get from PPC real estate ads are only as good as your follow-up. Many Realtors lose potential clients by waiting too long… or not responding at all.
Instead, make follow-up easy and automatic with an automated email or text reply to new PPC ad leads, even if it’s as simple as: “Thanks for your interest! I’ll be in touch shortly.” Then respond personally as soon as possible. Speed = trust in the summer rush.
Digital advertising can be your biggest lead generator this season—if you’re doing it right. By tightening your PPC ad targeting, refreshing your creative, and streamlining follow-up with hot buyer and seller leads, you’ll stand out in a crowded market and turn clicks into clients.
Want to make sure your PPC ads hit the mark this summer? With Ollin One, we’ll help you launch smart, fresh, effective campaigns that actually convert—without having to DIY.
When it comes to local SEO for Realtors, your summer real estate marketing plan isn’t complete without optimizing your Google Business Profile (GBP). When buyers and sellers search for real estate agents near them, your GBP is often their first impression. A few small seasonal updates can dramatically increase your visibility, click-through rate, and lead generation potential. Here's how to stand out this summer.
Your Google Business cover photo is the digital equivalent of curb appeal. Swap out photos of fall/winter listings, or generic images, for something that feels bright, warm, and local. Think blue skies, summer staging shots, outdoor patios, or neighborhood views. This not only makes your profile feel current but also subconsciously connects your services to the season.
If your availability shifts in the summer (more weekend hours, open house events, etc.), make sure to update your business hours on your Google profile. Also, revise your business description to reflect what you're currently focused on, using keywords and phrases that are relevant to common search terms by prospective clients.
Example: “Helping families buy and sell homes in [Your City] just in time for summer moves.” These keywords help with search and make your profile feel relevant.
Google Business Profiles now allow you to add posts—just like a mini blog or your social media feed. Why not post what your content from Instagram or Facebook on Google too?
Use this space to feature new listings, open houses, or summer home tips. Add bright photos, a clear call-to-action (like “Schedule a showing”), and link to your site. Active posts show Google (and clients) that you’re engaged and in demand.
Your Google Business Profile is one of the easiest tools to optimize as a Realtor to maximize local SEO—yet it’s one of the most overlooked. A few seasonal tweaks can make a major difference in how local clients find and trust you online.
Ready to make your profile work harder (without doing all the work yourself)? With Ollin One, we help agents automate local visibility—from GBP to ads and beyond.