Real estate pay-per-click (PPC) advertising can be one of the fastest ways to generate home buyer and seller leads—but only if your campaign is set up right. Too many Realtors throw money at online ads without understanding targeting, messaging, or conversion strategy. The result? Low ROI, weak leads, and frustration. If your real estate PPC ads aren’t converting, you’re likely making one of these common mistakes—and they’re easier to fix than you think.
Running a real estate PPC ad without proper geo-targeting is like mailing flyers to the wrong ZIP code. Whether you’re using Google Ads or social media platforms, your audience settings matter. Narrow your focus by location, income level, search intent (think: “homes for sale in [your city]”), and even device type. Avoid broad, untargeted keywords and make sure your ad spend is going where your ideal clients actually are.
Wondering where to run your real estate PPC ads? Read: Google or Social Media: What’s the Best Digital Advertising for Realtors in 2025?
Generic ad copy doesn’t get clicks, especially in a crowded online environment and a competitive real estate market. If your ad headline sounds like every other agent's ("Find Your Dream Home!"), users scroll right past. Instead, speak directly to pain points or goals: “New Listings in Laguna Beach Under $1M” or “Homes With Pools Just Listed in [Neighborhood].” Use urgency, location, and a clear call to action to capture attention and drive conversions.
Thinking about using AI to help write your PPC ad copy? Read this first—AI in Real Estate Marketing: Here’s What Works for Realtors
You got the click. Now what? If your landing page is cluttered, slow, or doesn’t match your ad promise, you’ll lose the lead. A great PPC landing page should be fast, mobile-friendly, and laser-focused on one goal: getting contact info. Include a simple form, strong headline, and visuals that match your ad content. And don’t forget to track conversions so you can keep optimizing over time.
It’s not just the ad. It’s what comes next. To upgrade your follow-up strategy, read: The #1 Real Estate Follow-Up Strategy to Stay Top of Mind
PPC ads don’t have to drain your budget. With the right audience, copy, and landing page, your ads can bring in consistent, high-quality leads. Spring and summer are prime seasons—so now’s the time to fine-tune your strategy.
Want help crafting real estate PPC ad campaigns that actually convert? Ollin One gives you the tools to create, test, and optimize digital ads with ease—so you can focus on closing deals, not troubleshooting ads.
Want to win more seller clients and real estate listings? Spring is one of the hottest times in real estate—but that also means more competition for agents looking for listings. If you want to be the one sellers choose, you need more than charm and a smile. You need a clear strategy that shows sellers you can get their home sold quickly and for top dollar. These three tactics will help you stand out and win more listings this season.
In a competitive spring market, pricing can make or break a listing. Sellers may be tempted (and encouraged by some agents) to overprice. Your role as the trusted expert is to ground them in market data. Show them comparable sales, explain current inventory levels, and walk them through pricing tiers that attract the most buyer traffic. A smart, transparent pricing strategy positions you as the expert—and builds immediate trust.
First impressions matter—especially in spring, when buyers are more active and listings move fast. You don’t need a huge staging budget to make an impact.
Share simple tips for decluttering, boosting curb appeal, and adding seasonal touches like fresh flowers or light linens. Offering this kind of hands-on guidance shows sellers you're invested in making their home shine—and more likely to sell quickly.
For more cost-effective staging tips, read: Affordable Home Staging to Make Your Listings Look Like a Million Bucks (on a Budget)
A professional marketing plan can be the difference between a fast sale and a stale listing. Show sellers your full package: pro photography, compelling video walkthroughs, social media promotion, and paid ad strategies.
Highlight your results with past clients—especially homes you sold quickly in similar conditions. Spring sellers want an agent who knows how to compete in a busy market, and your marketing plan should prove it.
In fact, it might be time to refresh your whole online marketing strategy. Read: Is Your Real Estate Email Marketing Strategy Outdated? 3 Tips for Better Open Rates
Winning more real estate listings this spring means delivering more value, more strategy, and more results. When you show sellers how you'll price smartly, stage strategically, and market professionally, choosing you becomes the obvious decision.
Want to level up your presentations and showcase your competitive edge? Ollin One helps realtors package their pricing plans, staging guides, and marketing materials into a seamless, branded experience that impresses every time.
Want more real estate referrals from your past clients and sphere? Spring is a season of renewal—and not just for your listings. It’s also one of the best times to generate high-quality, low-cost leads through referrals. If you’re not actively encouraging past clients and your network to send new business your way, you’re leaving opportunities on the table. These three easy tactics can help you refresh your referral strategy and stay top of mind this season.
The best real estate referral sources are happy past clients—but only if you stay in touch. Spring is a great excuse to check in. A quick personalized email, handwritten note, or even a seasonal pop-by gift can reignite those relationships and subtly remind people that you’re still active and thriving in real estate. Don’t just say “keep me in mind”—ask if they know anyone who’s been talking about moving.
Learn more in our guide: 3 Ways for Realtors to Win Referrals Without Asking
Client testimonials and success stories aren’t just feel-good posts. They’re powerful referral triggers. Share brief video clips, text reviews, or “just sold” stories that highlight the experience your clients had with you. Tagging clients (with permission) helps spread the word to their network, increasing your reach organically. Spring buyers and sellers are watching—give them a reason to trust you.
Sometimes people need a little nudge. Offering a small incentive—like a gift card, donation to a favorite charity, or entry into a raffle—can be just the motivation your sphere needs to refer someone your way. Keep it compliant with your state’s regulations, but don’t underestimate how a simple “thank you” reward can encourage action.
Want more leads outside of referrals? Read: What’s the Best Real Estate Lead Generation? We Tested These Strategies
Referrals are one of the most powerful tools in your real estate toolkit—and they don’t have to be complicated. By showing up consistently, spotlighting client wins, and offering a reason to refer, you’ll stay top of mind and generate warmer leads all spring long.
Need help organizing your follow-up strategy or building easy real estate referral workflows? Ollin One helps agents automate touchpoints, collect testimonials, and launch seasonal referral campaigns—all in one place.
Every agent has had a slow real estate listing at some point. Your listing is live… but the leads just aren’t rolling in. Whether it’s been sitting with little traffic or showing feedback is lukewarm, slow performance can be frustrating—and costly. The good news? It’s often fixable. Below are three of the most common issues we see with underperforming listings and what you can do today to give them a much-needed boost.
Buyers start their home search online. No matter how nice the property actually is, if your photos don’t immediately grab buyers’ attention, they’ll move on. Dim lighting, awkward angles, or cluttered spaces can make even a great property seem lackluster. Invest in professional photography that uses natural light and wide-angle shots to showcase the best features. Consider adding twilight shots or a virtual tour to help your listing stand out in a crowded feed.
A strong photo may stop the scroll—but your copy keeps them interested. If your listing description is vague or packed with overused buzzwords (“charming,” “cozy,” etc.), it’s likely being ignored. Rewrite your listing to focus on lifestyle benefits, not just features. Instead of “3-bedroom home,” try “a sun-filled family retreat just minutes from parks and top-rated schools.” Be specific and tie the home to your target buyer’s needs.
Read more in our guide: How Top Agents Make Their Real Estate Listings Stand Out
Even with great photos and descriptions, your listing won’t gain traction if no one sees it. If you’re relying solely on the MLS or passive syndication, you’re likely missing out. Consider boosting reach through geo-targeted social ads, email blasts to your database, and featuring the home in Stories, Reels, and even local Facebook groups. The more tailored the platform and audience, the better the results.
Want more views for your seller’s home? Read: Top Realtor Secrets for More Eyes on Your Listings (With No Extra Effort)
Slow listing performance doesn’t mean a listing is doomed. Often, small, strategic adjustments in visuals, messaging, and promotion can deliver big results. Start by identifying your weakest link—photos, copy, or visibility—and take focused action from there.
Need help revamping your listings faster? Ollin One gives agents the tools and templates to refresh listings, launch ad campaigns, and track what’s working—all in one place.
Looking for spring real estate social media ideas to attract buyer and seller leads this season? You’re just in time! Spring isn’t just peak selling season—it’s also a prime opportunity to refresh your social media strategy. With more listings going live and buyers ramping up their search, the right content can help you cut through the noise and build trust with your audience. The good news? You don’t need to reinvent the wheel. We’ve gathered easy-to-use, spring-themed content ideas that resonate with buyers and sellers alike.
Spring is full of excitement, so bring that energy to your property announcements. Instead of a basic “Just Listed” post, use captions like “Spring Into This New Listing” or “Fresh on the Market 🌸.” Pair with bright, high-quality photos and add interactive features like polls or questions in Stories to boost engagement. Bonus tip: Add seasonal emojis and location hashtags to improve visibility.
Want to attract engagement and build authority? Share spring home maintenance tips, staging advice, or outdoor upgrade ideas. These posts serve homeowners and show that you're knowledgeable—not just selling. Try a carousel post with “5 Easy Curb Appeal Wins for Spring” or a quick Reel walking through simple staging tweaks.
Position yourself as the go-to local expert by highlighting spring happenings in your area. Feature flower festivals, farmers markets, or outdoor dining spots with a caption like, “Here’s why we love spring in [Your City] 🌷.” Tag local businesses to increase your post reach and encourage shares. This type of content builds community and keeps you top of mind with both buyers and sellers.
Spring is the perfect time to brighten up your social media strategy with timely, valuable, and engaging content. From seasonal listings and home tips to local event spotlights, these post ideas will help you connect with clients and grow your brand when it matters most.
Want help planning and automating your spring content strategy? Ollin One gives you seasonal templates, scheduling tools, and content ideas—so you can focus on selling, not stressing about what to post.
Let’s talk about video for your real estate listings. The truth is, if you're still relying solely on photos and written descriptions to sell homes in 2025, you’re already behind. Video content—especially short-form tours and social media reels—is now non-negotiable for Realtors in many markets. Homebuyers watch listing videos before they walk in, and listings with video consistently attract more clicks, shares, and offers. Let’s break down why video matters for real estate listings, and how to use it effectively without becoming a full-time filmmaker.
Today’s buyers, especially millennials and Gen Z, expect to see homes in motion. Video gives real estate listings a sense of space, flow, and emotional connection that photos alone can’t capture.
According to NAR, listings with video receive 403% more inquiries than those without. Whether it’s a full walkthrough, drone shot, or a 30-second reel—video grabs attention and builds trust. Think of it as your virtual open house that’s always “on.”
Instagram, Facebook, YouTube, TikTok—every major social media platform is pushing video content to the top of feeds. That means your real estate listing video doesn’t just Exist on the MLS. It becomes a social asset.
Use reels to highlight key features, neighborhood vibes, or “just listed” teasers. Don’t overthink it—authentic, well-lit clips from your phone can go a long way. Pro tip: Use closed captions and fast-paced editing to hold viewer attention.
Perfection isn’t the goal, connection is. Most smartphones shoot high-quality video these days, and simple editing tools like CapCut or Canva make polishing easy. Create a checklist: one full walkthrough, one 15-second reel, and one agent-on-camera intro per listing. Batch filming makes the process more efficient, and you’ll quickly build a library of content that works for email, social, and listing pages.
Video is no longer a bonus for real estate listings. It's the most powerful way to showcase the property, connect with buyers, and grow your brand. By integrating video into every listing, you’ll stand out in crowded markets, increase your reach, and convert more lookers into serious leads.
Want help streamlining your real estate marketing and incorporating high-converting video into your strategy? Ollin One makes it easy to plan, post, and promote your listings with video-ready templates and tools—no editing degree required.
Geo-farming for real estate agents isn’t dead—it’s just smarter now. In 2025, dominating your local market means more than mailing postcards and hoping for calls. Today’s top-performing agents are using data, automation, and content to build authority and trust within specific neighborhoods. If you want to become the go-to agent in your farm area, here’s how to do it right.
For real estate agents with limited time and marketing budgets, not all neighborhoods are worth farming. So, before you commit, dig into the data. Look for turnover rate (ideally 6%+), low agent saturation, and average home values that align with your commission goals.
Tools like PropertyRadar or Title Toolbox can help you zero in on the best targets. Bonus tip: Look at areas where you already have a connection—past clients, current listings, or strong community knowledge.
Success in geo-farming for real estate comes from frequency and consistency. Yes, mailers still work—but pair them with digital touchpoints like Google Business Profile posts, Facebook ads, and neighborhood-specific landing pages. Your brand should show up in mailboxes, inboxes, and newsfeeds. Build a content calendar so you’re showing up with valuable insights—market updates, events, homeowner tips—at least 2–3 times a month.
The best geo-farming real estate agents become not just familiar faces but trusted advisors in their neighborhoods. Host local events (think coffee pop-ups or document-shredding days), sponsor community magazines or newsletters, and check in with homeowners regularly (automated email follow-up helps here). Over time, your presence becomes less promotional and more relational—meaning when it’s time to list, homeowners in your geo-farm call you as the real estate agent they know and trust.
Geo-farming for real estate agents in 2025 is about showing up with value—consistently, authentically, and strategically. With the right data, digital integration, and community focus, you can dominate your local market and stay top-of-mind with homeowners year-round.
Need help setting up a geo-farming campaign that works while you sell? Ollin One gives you the tools to target smarter, automate follow-up, and stand out in every neighborhood.
How long has it been since you changed your real estate email marketing strategy? If your open rates are stuck in the single digits, or your email blasts feel more like a shot in the dark than a smart strategy… it’s time for a refresh.
In 2025, successful real estate email marketing for agents and teams hinges on three key ingredients: personalization, automation, and segmentation. Here’s how to modernize your approach and turn every email into a lead-nurturing machine.
(And if you’re NOT doing email marketing, you’re leaving deals on the table! Learn more: Why Email Marketing for Realtors is Still Key in 2025)
Yes, “Hi [First Name]” is a start—but today’s buyers and sellers expect more. For real estate email marketing, personalization means sending content tailored to your contact’s behavior, location, and needs. Did they click on a blog about downsizing? Send a follow-up email with a seller’s checklist. Are they browsing homes in a specific zip code? Highlight local listings or neighborhood guides. Use dynamic content blocks to swap in relevant images, listings, or CTAs for each audience segment.
For more tips on lead and past-client follow-up, read our guide: 3 Lead Follow-Up Mistakes Realtors Make (And How to Fix Them Fast)
![Go beyond “Hi [Name]” by tailoring emails to client behavior and interests.](https://ollin1.com/wp-content/uploads/2025/05/Go-beyond-Hi-Name-by-tailoring-emails-to-client-behavior-and-interests-1024x682.webp)
Automation isn’t cold—it’s efficient. Set up automated drip campaigns for new leads, open house attendees, or past clients. For example, after someone downloads your buyer’s guide, trigger a three-part email series offering pre-approval tips, neighborhood highlights, and a buyer consultation invite. Platforms like Mailchimp, ActiveCampaign, or Ollin One make automation seamless and scalable.
Not every contact wants the same message. For the best results with your real estate email marketing, break your list into segments—buyers, sellers, past clients, investors, etc.—so you can speak directly to their goals. This not only improves open and click-through rates but also builds trust. A seller in their 60s downsizing doesn’t need the same content as a first-time millennial buyer. Segment by behavior, location, and stage in the journey for smarter targeting.
Outdated email marketing strategies for Realtors can quietly drain your lead pipeline. By adding personalization, automation, and segmentation, you can turn email into one of your highest-performing channels. The best part? Once it’s set up, it runs on autopilot—bringing you better leads with less work.
Need help building automated, on-brand email campaigns that convert? Ollin One gives real estate agents powerful tools to modernize your outreach and get results faster.
Before you start planning your real estate marketing in 2025, is your branding up to the challenge? For real estate agents and Realtor teams, branding isn’t just about a pretty logo or a nice Instagram grid. In the competitive market of 2025, it’s about trust, professionalism, and consistency across every client touchpoint—from your public listing flyers to your private DMs.
If your real estate branding feels scattered, rushed, or outdated, it could be costing you referrals and listings. Here’s your complete step-by-step guide to branding your real estate marketing in 2025 that actually works for you, every time and everywhere you show up.
Before you dive into social media or email marketing, you need to nail down your visual branding. This includes your real estate agent/team logo, fonts, brand colors, headshots, and any custom graphic elements. Keep it clean, modern, and aligned with the type of clientele you want to attract.
Whether you're working luxury listings or first-time buyers of starter homes, your visuals should reflect your level of service and expertise. Using DIY design tools like Canva, or hiring a designer through platforms like Fiverr or 99designs, can make this process easier than ever for real estate agents.
Once your visuals are locked in, make sure your branding shows up consistently across all platforms. Use the same profile photo, bios, and handles when possible. Create branded templates for your Just Listed, Just Sold, and Market Update posts. Stick to your color palette and fonts in Stories and Reels. People should instantly know they’re looking at your content—whether they’re on Facebook, Instagram, or LinkedIn.
Your brand should show up in inboxes and mailboxes too. Use branded email marketing for Realtors in your newsletters, listing blasts, and drip campaigns. Match your fonts and colors across email headers and footers. For print, design business cards, listing flyers, and signage that mirror your digital presence. Consistency builds recognition—and recognition builds trust.
In a crowded real estate market, your brand is your reputation. A clean, consistent presence across social, email, and print shows clients you’re serious, organized, and professional—before you even speak a word.
Need help building or refreshing your real estate brand for 2025? Ollin One gives you custom templates, automation tools, and marketing support to keep your brand sharp and seamless across every channel.
For agents looking to save time, real estate marketing automation is the answer. While marketing is essential, if you’re spending more time scheduling emails and posting to Instagram than actually selling homes, something’s off.
The good news is that automation tools have come a long way. Now they can help you nurture leads, maintain visibility, and stay top of mind without draining your time or energy. Here are three easy ways to automate and put your real estate marketing on autopilot.
Email automation for Realtors lets you stay in touch with leads and clients without having to write each message by hand. Set up drip campaigns for new leads, monthly newsletters for your sphere, and milestone emails for anniversaries or check-ins. Most CRM platforms (like Follow Up Boss or Real Geeks) let you personalize and schedule emails so they feel human—without the manual effort.
Social media is a visibility machine for real estate agents. But creating marketing content and posting daily is like another full-time job. Platforms like Later, Buffer, or Loomly allow you to plan, design, and schedule your posts in advance.
For best results in automating your real estate social marketing, we recommend creating a month of content all at once, mixing in your listings and sales, market info, buyer/seller tips, and personal updates. Then let the tools do the posting while you do the selling.
For real estate agents (and any sales professional) following up quickly can be the difference in winning or losing a lead. But, with automated real estate tools, it doesn’t have to mean constant checking.
Use a smart real estate CRM and automation tools for real estate agents to instantly reply to new inquiries, assign leads to drip campaigns, and set reminders for manual follow-ups.
The faster you respond, the more likely they are to stick around. Automation makes it easy!
Real estate agents’ success is all about relationships, and marketing automation helps you stay top of mind so you can build those relationships more effectively. By automating email, social media, and even lead follow-ups, you can focus more on serving your clients and less on managing your inbox or content calendar.
If you're ready to simplify your systems, Ollin One offers all-in-one real estate marketing automation to help you grow smarter, not harder.