If you’re wondering whether Google Ads for Realtors are still worth it this summer, you’re not alone. Many real estate agents and teams are re-evaluating where to spend their ad dollars, as the market transitions to a slower season and digital marketing continues to shift toward social media.
The short answer? Yes, but only if you’re optimizing based on what the latest data tells us. Let’s break down what’s working right now and how to fine-tune your ad strategy for better ROI.
Google Ads for Realtors Still Matter, But You Need to Target Smarter
While not as busy as spring, the summer brings a good amount of home search activity, especially in coastal and vacation-friendly markets. But higher search volume also means more competition. To stand out, your Google Ads for Realtor services need to be laser-focused with keywords that match local buyer and seller intent.
Refining your targeting to include specific neighborhoods, zip codes, and intent-based phrases like “buy a home in [city] this summer” can dramatically increase relevance—and lower your cost per lead.
Is your website not capturing new leads? Read this. Real Estate Website Tips: 4 Quick Fixes for Realtors
Your Google Ads Need Mobile-Optimized Landing Pages
Nearly 70% of real estate searches now happen on mobile devices. If your Google Ads for Realtors are directing traffic to slow-loading or clunky pages, you’re losing leads. A well-optimized landing page should load quickly, clearly showcase the property or value proposition, and include a strong call to action.
Hot tip: Include summer-friendly CTAs like “Schedule a Showing This Weekend” or “See New Listings in [Neighborhood]” to match seasonal urgency.
Want some quick, easy summer social post ideas? This one’s on us: Summer Real Estate Content Ideas for Social Media Posts
Conversion Tracking Is the Real Game-Changer
Running Google Ads without tracking conversions is like marketing in the dark. Use tools like Google Tag Manager and conversion tracking within your CRM to measure what’s actually working—calls, form fills, appointment requests.
This data lets you refine your strategy weekly, ensuring you don’t waste spend on underperforming ads and double down on the ones bringing in results.
Google Ads for Realtors Still Work
Google Ads remain one of the most powerful tools for a Realtor’s summer marketing toolkit, but only if you’re optimizing for mobile, targeting strategically, and tracking conversions. By making data-driven tweaks, you can turn clicks into closings and maximize your visibility in a competitive season.
Need help optimizing your Google Ads for real estate? Ollin One offers setup, management, and analytics support tailored to agents—so you get better results with less stress.
