Ready to dominate your local real estate market? To stand out locally, whether as a solo agent or part of a team, your marketing needs to go beyond the basics. No matter if you're in a competitive metro or a quiet suburban community, these three high-impact strategies will help you dominate your local real estate market and win more listings this year.
1. Optimize Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is often the first impression buyers and sellers get when they search for real estate agents in your local market. Make sure your hours, contact info, service areas, and business description are current. Add new photos, respond to reviews, and use posts to promote open houses or summer tips—Google loves fresh content, and so do local clients.
2. Launch a Geo-Targeted Ad Campaign
Geo-targeted ads are one of the most effective ways to dominate your local real estate market and reach clients where they live (literally). Use platforms like Facebook and Google to run hyperlocal campaigns that promote listings, offer home value estimates, or highlight your recent neighborhood wins. Set clear location parameters and create copy that feels personal and timely to capture attention and clicks.
3. Build a Content Calendar for Your Local Real Estate Market and Community
Consistent local content builds trust and keeps your brand top of mind. Plan weekly posts that spotlight your community—think neighborhood spotlights, local business features, and seasonal events. Pair that with expert advice tailored to your market (“3 things to know before buying in [Your Town] this summer”), and you’ll position yourself as the go-to local expert.
The Only Way to Dominate Your Local Real Estate Market? Preparation
Want to win more clients and sell more listings as the go-to local real estate agent? You don’t have to outspend the competition—you just have to outsmart them. By fine-tuning your Google Business Profile, targeting the right people with paid ads, and sharing content that matters to your neighbors, you’ll create a summer marketing machine that drives real results.
Need help building out a full summer strategy? Ollin One gives you everything you need—from content to campaigns—to become your area’s most visible and trusted agent.
