Digital ads for Realtors are some of the best online marketing tools. But if your digital ads aren’t pulling their weight, you’re not alone. Many real estate agents and teams pour money into Facebook or Google Ads, only to see little or no ROI. But the issue usually isn’t the platform—it’s how you’re using it. Let’s break down three of the most common reasons your digital ads for Realtors aren’t converting and how to fix them before the peak season hits.
1. Your Targeting Is Too Broad (Or Too Narrow)
When it comes to digital ads for Realtors, one of the biggest PPC (pay-per-click) mistakes we see are ads that either try to reach everyone or are so hyper-targeted they reach almost no one.
If your targeting is too broad, your message gets lost. Too narrow, and you miss potential buyers or sellers. To fix this, start with local geo-targeting for real estate leads, and layer in audience interests (homeownership, real estate investing, etc.). Split-test small audiences to find your sweet spot before scaling.
2. Your Real Estate Ad Doesn’t Match the Landing Page
Your digital real estate ad might catch a scrolling lead, but if your landing page doesn’t follow through, you’ll lose them fast. A mismatch between your visuals, messaging, and call-to-action causes confusion and bounce. The fix: make sure your ad and landing page work together seamlessly. If your ad says “Find out what your home is worth,” your landing page better deliver a simple form and quick results—no fluff.
3. You’re Not Following Up With Ad Leads Quickly Enough
Even a perfectly-placed, well-written digital ad won’t convert for Realtors if you wait too long to follow up. Real estate leads go cold fast—especially in competitive markets where there’s a seemingly endless supply of other agents.
Here’s a quick fix: set up automated email or text follow-ups through your CRM. A quick “Thanks for reaching out, here’s what’s next” can be the difference between a lost lead and a closed deal. Don’t leave leads waiting!
Don’t Let Your Digital Ads for Realtors Go to Waste
Your digital real estate ads can—and should—be generating quality buyer and seller leads. If they aren’t, it’s usually not the platform’s fault. By tightening your targeting, aligning your ad content with your landing page, and improving your follow-up, you can turn things around fast. The spring market waits for no one—optimize now and set yourself up for a strong season.
Need help getting it all dialed in? Ollin One was built to simplify your marketing systems—ads, automations, and follow-up—all in one platform designed for real estate pros.
