Video marketing is a game-changer for realtors who want to stand out and win more clients in 2025. Buyers and sellers expect high-quality video content that showcases properties, builds trust, and makes agents more approachable. But not all video strategies are created equal. In this guide, we’ll break down the best-performing real estate videos and where to use them to maximize your reach and engagement.
Listing Videos: The Gold Standard for Realtors Property Marketing
A well-produced listing video brings a property to life in ways that photos and descriptions simply can’t.
📌 Why they work:
- Showcases the home’s best features with movement and storytelling.
- Engages buyers longer than static images.
- Ranks higher in search results on Zillow, YouTube, and Google.
📌 Where to use them:
- Your MLS listing (if video uploads are allowed).
- Social media platforms like Instagram Reels, TikTok, and Facebook.
- Your website and email campaigns for added exposure.
Neighborhood Tours: Establish Yourself as the Local Real Estate Expert
People don’t just buy homes—they buy into a lifestyle. Neighborhood tour videos help potential buyers visualize what it’s like to live in your area.
📌 Why they work:
- Helps relocate buyers get a feel for the community.
- Establishes you as a local market expert.
- Encourages engagement by answering frequently asked questions about the area.
📌 Where to use them:
- YouTube (great for long-form neighborhood breakdowns).
- Instagram and TikTok (shorter, highlight-style clips).
- Your website’s local market pages to boost SEO.
Behind-the-Scenes & Personal Branding Videos
In 2025, clients want to work with realtors they trust. Personal branding videos let them get to know you before ever making contact.
📌 Why they work:
- Humanizes your brand and makes you more approachable.
- Boosts engagement by showing personality and authenticity.
- Positions you as the go-to expert in your niche.
📌 Where to use them:
- Instagram Stories and Reels (day-in-the-life videos work well here).
- LinkedIn and Facebook (educational content about market trends).
- Your website’s “About Me” page to introduce yourself to potential clients.
Video Marketing Is the Future for Realtors—Are You Ready?
If you’re not using video marketing in 2025, you’re leaving business on the table. Listing videos attract buyers, neighborhood tours position you as a local expert, and personal branding videos help build trust. By incorporating these three video strategies, you’ll stand out in a crowded market, engage more clients, and close more deals. Start creating today, and watch your real estate business grow!
