Google My Business (GMB) is a powerful tool for realtors to attract local buyers and sellers, but the truth is that most real estate agents and teams aren’t using it to its full potential. There’s one often-overlooked setting that could be limiting your visibility in search results—and costing you clients. If you want to maximize your local reach and generate more high-quality leads, keep reading to discover this hidden GMB optimization trick.
Are You Using the Right Google Business Categories for Realtors?
One of the most common (and costly) mistakes realtors make on GMB is selecting the wrong business category—or failing to add additional relevant ones.
📌 How to fix it:
- Your primary category should be "Real Estate Agent."
- Add secondary categories such as "Real Estate Consultant" or "Commercial Real Estate Agency" if applicable.
- Check what top-ranking competitors in your area are using and adjust accordingly.
Are Your Service Areas Correct?
Google prioritizes local results, and if your service area settings are incorrect or incomplete, you could be missing out on ranking for key neighborhoods.
📌 How to fix it:
- List all the cities, neighborhoods, and zip codes you serve.
- Avoid setting a service radius too large—Google may deprioritize overly broad listings.
- Double-check that your address or service area details are accurate.
Are You Using the Q&A Feature of Your Google Business Profile?
Most realtors overlook the Q&A section in Google My Business, but it’s a secret weapon for improving engagement and search rankings.
📌 How to fix it:
- Post common client questions and answer them yourself to provide valuable info.
- Use keywords naturally in your responses to boost SEO.
- Monitor for client-generated questions and respond quickly.
Optimize Your GMB and Win More Clients
Google My Business is a critical tool for realtors, but small mistakes can impact your ability to attract local clients. By refining your business categories, service areas, and Q&A strategy, you’ll increase your visibility and generate more qualified leads. Don’t let simple settings hold you back—optimize your GMB today and start seeing results!
