Running digital ads can be a game-changer for real estate lead generation, but many realtors waste money without seeing results. The good news? Most ad mistakes are easy to fix once you know what to look for. Here are three common digital ad errors and how to correct them for better ROI and higher-quality leads.
Targeting the Wrong Audience With Your Digital Real Estate Ads
If your ads aren’t reaching the right people, you’re throwing money away. Many realtors make the mistake of broad targeting or relying on default audience settings.
How to Fix It:
🎯 Use precise geo-targeting – Focus on specific ZIP codes, neighborhoods, or areas where your ideal buyers and sellers live.
📊 Refine your audience – Use Facebook’s Custom Audiences or Google’s In-Market Audiences to target people actively searching for homes.
🔄 Test and adjust – Monitor which audience segments convert best and adjust accordingly.
Realtors Often Use Weak or Generic Ad Copy
For real estate digital ads, your copy needs to grab attention and compel action, not just blend in with every other Realtor’s listing ad out there. Generic real estate marketing copy like "Beautiful 3BR home for sale!" won’t cut it.
How to Fix It:
✍️ Use emotional triggers – Highlight unique selling points like “Move-in ready with ocean views!” instead of basic property details.
📢 Create urgency – Phrases like “Limited inventory!” or “This one won’t last!” encourage action.
📷 Include high-quality visuals – Pair your copy with stunning images or video walkthroughs.
Realtors Don’t Optimize Their Landing Pages
Even the best digital ad won’t convert if the landing page for your real estate agent or listing website is slow, confusing, or lacking a clear call-to-action (CTA). If your ads send traffic to a generic homepage instead of a dedicated landing page, you’re losing leads.
How to Fix It:
🚀 Create ad-specific landing pages – Each ad should direct to a page that matches the ad’s promise.
📱 Optimize for mobile – Ensure pages load fast and are easy to navigate on smartphones.
✅ Include a strong CTA – Use clear, action-driven buttons like “Schedule a Showing” or “Get a Free Home Valuation.”
Get Better ROI from Your Real Estate Digital Ads
Running real estate digital ads isn’t just about spending money—it’s about spending wisely. By refining your audience, improving your ad copy, and optimizing your landing pages, you’ll generate more leads while reducing wasted ad spend. Start making these changes today, and watch your ROI improve!
