In today’s competitive market, a strong online presence is essential for realtors. Google My Business (GMB) is a free and powerful tool that helps agents connect with local clients, boost their visibility, and generate leads. But to truly make it work for you, your profile needs to stand out. This guide shares practical tips for optimizing your GMB profile so you can attract more leads with less effort.
👉 Want expert help? Ollin One specializes in managing and optimizing GMB profiles for real estate agents. Visit our streamlined solutions page to learn more.
Complete Your Profile for Maximum Impact
The first step to making your Google My Business profile work for you is to complete every section thoroughly. This includes:
- Accurate Business Information: Ensure your name, phone number, and address (NAP) are consistent across all platforms.
- High-Quality Images: Upload professional photos of yourself, your office, and your recent listings.
- Business Description: Write a compelling, keyword-rich description that highlights your expertise and services.
- Categories and Services: Choose relevant categories (e.g., “Real Estate Agent”) and add specific services you offer.
A fully optimized profile not only improves your local SEO ranking but also builds trust with potential clients. For a hands-off solution, Ollin One manages and updates GMB profiles to ensure agents stay ahead. Learn more on our proven process page.
Leverage Posts and Updates to Stay Relevant
Regular updates on your GMB profile keep you top-of-mind for local clients. Use the “Posts” feature to share:
- Open houses or upcoming events
- Market updates or local real estate tips
- Client success stories or reviews
Posting consistently signals to Google that your profile is active, which can improve your search ranking. It also gives potential clients valuable reasons to choose you over competitors. Ollin One helps agents maintain a steady stream of GMB updates, ensuring you stay relevant. Check out how we can help on our FAQ page.
Encourage and Showcase Reviews
Your home buyer and seller past client reviews are one of the most important aspects of your Google My Business profile as a realtor. Reviews build trust, improve your ranking, and showcase your success to potential new clients. Here’s how to make the most of reviews:
- Request Reviews: Ask happy clients to leave a review on your profile after a successful transaction.
- Respond to Reviews: Thank clients for their feedback and address any concerns professionally.
- Showcase Positive Feedback: Share glowing reviews on your GMB posts or social media platforms.
A strong review profile sets you apart and demonstrates your commitment to excellence. With Ollin One, we help you manage reviews, ensuring your profile reflects your professionalism. Get started today.
Let Your GMB Profile Work for You
Your Google My Business profile is a powerful tool for connecting with local clients and generating leads. By completing your profile, staying active with updates, and showcasing reviews, you can maximize its impact. Ollin One’s GMB optimization and management services make it easy for realtors to stand out in their local market.
👉 Ready to elevate your profile? Contact us today to learn how we can help you attract more leads with less effort.
