The best real estate SEO services start with optimizing the basics before the holiday slowdown hits. If your Google visibility has dipped lately or you're wondering why leads feel quieter, you're not imagining it.
The good news? A few quick fixes can make a big impact right now. These three optimizations help you regain visibility, reinforce credibility, and show up where clients are searching.
Update Your Google Business Profile (Most Agents Forget This)
Your Google Business Profile (GMB) is one of the fastest ways to improve visibility, and most agents neglect it until the new year. Before the holidays hit, update your hours, add fresh photos, and post a quick seasonal update. These small touches signal to Google that your business is active and relevant, which helps you appear more often in local search results and Maps.
RELATED: Is Your Google Business Optimized for Real Estate? 3 Updates to Make This Fall
Refresh Your Website’s Local SEO Signals
Holiday traffic changes mean Google is prioritizing businesses with clear, strong local signals. Make sure your city pages, service areas, and homepage include up-to-date local keywords. Add a quick seasonal paragraph to your main pages, update your footer NAP info if needed, and check for broken links. These simple tweaks help Google understand where you work—and who you serve.
RELATED: Real Estate Website Optimization: 3 Critical Fixes to Stop Losing Leads
Add One New Piece of Content Google Can Index Fast
Google loves freshness. Posting one new blog, neighborhood update, market recap, or even a fall-themed resource gives Google something new to index before things slow down for the holiday season. The goal isn’t perfection—it’s relevance. A single piece of helpful content can boost rankings, improve site authority, and help potential clients find you when they start browsing over the holidays.
RELATED: Essential SEO Checklist for Realtors - PDF Guide 📄
Increase Your Visibility With Real Estate SEO Services
Google rewards businesses that stay active, consistent, and relevant. By making these quick updates before the holidays, you can protect your visibility, attract more local traffic, and start Q1 with stronger momentum. And if you want your GMB, SEO, and digital presence expertly optimized for you, Ollin One offers industry leadings real estate SEO services, so you stay visible without the stress. Get in touch, we’d love to help you!
