The holiday season is a quiet window that can be perfect for reconnecting with cold leads. By using thoughtful outreach, automation, and content that resonates, you can turn old contacts into active clients before the year wraps up.
Personalized Holiday Check-Ins
A simple, personalized email or text can reignite interest. Reference a past conversation, recent market update, or a seasonal tip. Example script: “Hi [Name], thinking of you as the holidays approach! Here’s a quick market insight that might help your plans…” Small touches remind leads you’re attentive and knowledgeable.
Automate Smart Follow-Ups
Leverage CRM automation to re-engage cold leads without constant manual effort. Set up timed reminders, email sequences, or holiday card triggers. This ensures consistent touchpoints and keeps your brand top-of-mind even when your schedule fills up.
Offer Seasonal Content or Guides
Share helpful, holiday- or winter-themed content that addresses client needs. Examples include local holiday event guides, “Year-End Market Tips,” or neighborhood checklists. By giving value first, you encourage interaction and reopen conversations with cold leads.
Turn Cold Leads Into Active Clients This Season
Cold leads don’t have to stay cold. By sending personalized check-ins, automating follow-ups, and offering seasonal content, you can reignite interest before the holidays. For a seamless approach, Ollin One can help you automate outreach, create engaging content, and track lead responses, giving you more time to focus on conversions.
