October brings new routines for buyers and sellers as school starts, schedules shift, and seasonal priorities change. Many agents wonder whether to pause ads or push harder—but the smartest Realtors are making strategic adjustments instead of guessing. With careful tweaks, you can capture attention during a time many competitors ignore.
Reevaluate Your Budget for Peak Opportunities
Instead of maintaining a flat ad budget, look at your October data. Certain neighborhoods or client segments may respond better now that summer’s frenzy has faded. Increasing spend selectively on high-performing campaigns ensures you’re capturing serious buyers and sellers without wasting dollars.
Shift Platforms Where Your Audience Is Spending Time
Fall routines often change where potential clients spend their digital time. Parents might scroll Facebook groups or Instagram during school breaks, while professionals may check LinkedIn more frequently. Adjusting platform focus to meet your audience where they are increases ad engagement and conversions.
Narrow Your Targeting for Maximum Impact
October is a great time to fine-tune geo-targeting, age ranges, and interests. Narrow targeting ensures your ad dollars reach the most likely buyers or sellers, avoiding wasted impressions and improving your return on ad spend.
Make Your October Ad Spend Work Smarter, Not Harder
Adjusting your ad spend in October doesn’t mean more money—it means smarter strategies. By reevaluating budgets, shifting platforms, and narrowing targeting, you stay visible and capture attention while others pause. Ready to take your fall ad strategy to the next level? Partner with Ollin One to streamline your campaigns, optimize spend, and consistently generate high-quality leads.
