Just like the real estate market, real estate lead generation in 2025 is shifting fast. If you’re still relying on the previous year’s tactics, you could be missing out on major opportunities.
So what’s really driving real estate leads this year? Let’s break down the most effective strategies, from good old-fashioned open houses to high-converting digital ads.
Online Ads Still Work for Real Estate Lead Generation
Paid social and Google Ads remain some of the most powerful tools in a realtor’s lead generating arsenal—but only when they’re well-targeted. In 2025, the agents seeing the best ROI are those using hyper-local targeting, lead capture landing pages, and ad copy that speaks directly to their niche audience. If your ads aren’t converting, it’s time to refine the messaging and update your strategy.
Ready to get started? Read this. Digital Ads for Real Estate Agents: 2025 Guide | Ollin One
Open Houses Still Work for Real Estate Lead Gen
Open houses aren’t dead, they’ve just evolved. High-quality signage, local social promotion, and online RSVP forms are giving this traditional real estate lead generation tactic new life in 2025 and beyond.
Combine in-person energy with digital follow-ups to turn foot traffic into serious leads. Bonus: They’re great for showing seller clients you’re active and proactive.
Want an easy level-up for your next event? Get More Buyer Leads With This Open House Checklist for 2025 | Ollin One
Email + Social Media = Long-Term Lead Generation
While ads and events create short-term interest and lead gen for realtors, the agents with steady pipelines are using email automation and social media content to nurture relationships over time.
Use email platforms like Mailchimp and Sendgrid for monthly newsletters, listing sneak peeks, and community updates help keep you top-of-mind—especially with past clients and warm leads who aren’t quite ready yet.
Emails not getting results? Read this. Why Your Real Estate Marketing Emails Aren't Getting Opened (And How to Fix It) | Ollin One
The Best Real Estate Lead Generation Combines Old and New
If you want consistent lead flow in 2025, it’s not about picking just one tactic but integrating smart digital tools with tried-and-true real estate lead generation practices. Whether you're hosting open houses or running Facebook ads, the goal is the same: meet your clients where they are, speak to their needs, and stay top-of-mind.
Need help running high-converting digital campaigns or setting up automations that do the heavy lifting? Ollin One helps agents streamline lead generation without sacrificing personal touch.
