The real estate summer slowdown doesn’t have to mean agents have nothing to do. While listings might dip, experienced agents know that this is the perfect time to double down on marketing visibility and build relationships that lead to future business. Here’s how to stay top-of-mind, even when the market takes a breather.
Send Seasonal Email Check-Ins
Your real estate CRM is full of potential—use it. Send personalized summer emails to past clients and leads with updates like local market insights, seasonal home tips, or just a friendly check-in. These casual touches go a long way in reminding people that you're active, available, and valuable.
CRM too messy to use? Start here. Organize Your Real Estate CRM in Minutes: A Realtor’s Quick-Start Guide
Use the Real Estate Summer Slowdown to Create Social Content
The scroll doesn’t stop in summer! During the real estate summer slowdown, meet your audience where they are: on social media. Post about community events, backyard staging tips, or your favorite summer hangouts. By staying relevant and hyper-local, you maintain visibility without feeling salesy.
Not sure what to post? Here are a few easy options. Summer Real Estate Content Ideas for Social Media Posts
Use Downtime to Ask for Referrals
Real estate’s slower summer market is a great time to reconnect with happy past clients and gently ask for referrals. Send a quick message, share a testimonial request, or offer a small thank-you gift for anyone who refers a friend your way. Keep it genuine and personal.
Use the Real Estate Summer Slowdown Strategically
The agents who thrive during the real estate summer slowdown aren’t the ones chasing last-minute listings. They’re the ones building trust, strengthening connections, and setting up for a strong fall. A little strategy now keeps your brand front and center when others go quiet.
Need help staying consistent with your outreach? Ollin One gives you tools and support to stay top-of-mind—even when the market dips.
